The course "International Marketing" is a compulsory course designed for undergraduate students in international trade. It focuses on the needs of both domestic and international customers, where companies create products and value through planning, pricing, promotion, and guidance, and exchange them in the international market to meet the needs of consumers from multiple countries and generate profits. This course is a crucial branch of global economic theory, with enterprises at its core. The course uses framework building, concept analysis, engaging video materials, and case studies to help students gain a deep understanding of the core knowledge and concepts of international marketing.
This course explores the fundamental principles and strategies of marketing in a global context. Students will examine how cultural, economic, legal, and political differences influence international marketing decisions. Topics include International market environment analysis, competitor analysis, market segmentation and positioning, marketing strategy, etc.
