This course aims to explore the international marketing activities of enterprises and their regularities, with a focus on meeting global consumer needs. It is an applied course that closely integrates theory and practice. The content of "International Marketing" is a typical responsibility for professionals in the field of international business, requiring learners to accurately analyze market environments, consumer behavior, and competitor conditions; develop target market strategies, competitive strategies, international market entry strategies, and international marketing mix strategies. This course combines a solid theoretical foundation, practical operations, and artistic thinking. Through the study of this course, students will cultivate a macro perspective on global commerce, master international market rules, cultural differences, and consumer behavior analysis, forming a cross-cultural marketing mindset. At the same time, the course will guide students to learn practical tools such as market research, brand strategy, and digital marketing to enhance their ability to solve practical problems. Additionally, the course content will cover emerging trends, such as cross-border e-commerce and social media marketing, aiming to improve students' competitive advantages in the job market or entrepreneurial fields.
