Marketing Analytics Courses and Certifications

Coursera

Social Media Data Analytics

Turn social media noise into business intelligence: collect data via APIs, run sentiment analysis, build dashboards, and measure campaign ROI in a capstone strategy.

• Coursera
• 3 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera Career Certificate

Marketing Data & Reporting Essentials

Bad data leads to bad decisions: track campaigns with UTMs, clean and profile datasets, query with SQL, design data models, and build Excel and Looker Studio dashboards.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 9 courses

Coursera

Marketing Dashboards & Data Storytelling with AI

Segment audiences in Google Analytics, validate data quality, build automated Looker Studio dashboards, and turn metrics into executive narratives using SCQA and AI-assisted insights.

• Coursera
• 19 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Market Intelligence and Performance Analytics

Measure and optimize marketing performance by running surveys, analyzing GA4 traffic, building pivot tables, automating BigQuery pipelines, and creating KPI dashboards in Looker Studio and Power BI.

• Coursera
• 13 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Analyze and Optimize Marketing Channel Performance

Configure GTM event tracking for form submissions and outbound links with real-time validation, then rank channels in GA4 acquisition reports to recommend budget allocation.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Marketing Data Analysis and Visualization Fundamentals

Analyze marketing data with Excel pivot tables, Google Analytics 4, Tableau and Power BI: define KPIs, separate leading from lagging metrics, and build charts and reports.

• Coursera
• 9 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Optimize Campaigns: Data-Driven Marketing

Use Google Analytics model comparison and multi-touch attribution to align campaigns with market demand phases, segment high-intent audiences, and justify cross-channel budget reallocation.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Visualize and Correlate Data

Prove which marketing dollars work: interpret regression reports, design dashboard mockups, and turn statistical output into a persuasive data-driven budget proposal.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Edureka

UX & SEO Analytics: Hotjar, Ahrefs & Competitor Intelligence

Analyze user behavior with Hotjar heatmaps, session replays, and surveys, then run technical SEO audits, backlink analysis, and keyword strategy with Ahrefs.

• Coursera
• 3 weeks, 3 hours a week
• Self-Paced
• Paid Course

Board Infinity

Forecasting for Marketers: Mastering Google Analytics

Build marketing forecast models from Google Analytics data: configure filters and UTM parameters, apply regression and time-series techniques, and present forecasts in dashboards and executive briefings.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Performance Analytics & Optimization

Build marketing dashboards in Power BI or Excel, analyze week-over-week KPI variances, apply attribution models with CPA, CTR, ROI and ROAS, and run 30-day post-launch reviews.

• Coursera
• 7 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Build, Evaluate, and Perfect Marketing Dashboards

Build executive-ready marketing dashboards: select KPIs, design visual hierarchies, integrate data sources, and A/B test how visualization changes affect stakeholder interpretation and decision speed.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Measure Campaign Lift with Brand Surveys

Deploy brand-lift surveys inside advertising platforms and analyze results against control groups to quantify awareness, preference, and intent beyond clicks and impressions.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Track & Populate Marketing Performance Metrics

Distinguish leading from lagging marketing indicators and apply standard procedures to collect data and populate performance tracking documents with key metrics.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Analyze Marketing Data: Drive Campaign Success

Turn campaign transaction data into pivot tables, compute channel revenue and average order value, and read line chart trends for stakeholder-ready marketing insights.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course