Overview

In today’s data-driven marketing world, the ability to predict outcomes is a superpower. Forecasting for Marketers: Mastering Google Analytics helps professionals turn historical data into forward-looking insights that drive measurable results. Across 16 hours of immersive lessons, you’ll learn to merge marketing intuition with analytics precision, discovering how to forecast campaign performance, customer behavior, and ROI with confidence. You’ll start by mastering the fundamentals of marketing forecasting, understanding key models, statistical patterns, and real-world success stories. Then, you’ll dive into Google Analytics essentials, learning how to collect, clean, and prepare accurate data for predictive use. From there, you’ll build your own forecast models using practical, marketer-friendly statistical techniques and learn to validate their accuracy. The final module focuses on turning forecasts into strategy using insights to inform planning, budget allocation, and decision-making. You’ll also learn how to communicate forecast results through dashboards and executive presentations that inspire action. By the end, you will: • Build forecast models using marketing data • Identify key metrics influencing marketing performance • Translate forecasts into actionable insights • Apply data-backed forecasts to campaign planning This course is ideal for: • Marketing professionals seeking data-driven skills • Business analysts and digital marketers • Entrepreneurs optimizing marketing ROI • Students exploring marketing analytics careers Disclaimer: This course is an independent educational resource developed by Board Infinity and is not affiliated with, endorsed by, sponsored by, or officially associated with Alphabet Inc. or any of its subsidiaries or affiliates. This course is not an official preparation material of Alphabet Inc. All trademarks, service marks, and company names mentioned are the property of their respective owners and are used for identification purposes only.

Syllabus

Introduction to Forecasting for Marketers

This foundational module introduces learners to the essential principles of marketing forecasting. Through case-based learning, participants explore how forecasting drives campaign success, revenue planning, and customer targeting. Learners compare major forecasting approaches, analyze their applications, and gain hands-on exposure through interactive simulations and case reviews. By the end of this module, participants will be able to connect forecasting theory to real-world marketing outcomes and prepare to work with analytics data in later modules.

Google Analytics Essentials

This module provides a deep dive into the role of Google Analytics (GA) in collecting, processing, and interpreting marketing data for forecasting purposes. Learners explore how GA tracks user behavior, captures critical performance metrics, and provides actionable insights. The module also emphasizes configuring GA for accuracy through filters, UTM parameters, and data validation practices. By the end, learners gain hands-on proficiency in using GA as a foundation for forecasting precision and reliability.

Building Forecast Models

This module focuses on transforming raw data into actionable forecasts through the application of statistical and analytical modeling techniques. Learners will explore key statistical principles, learn how to prepare and clean data, and build predictive models using regression and time-series analysis. Through guided simulations, learners will validate model accuracy and refine outputs for campaign optimization. By mastering model construction and validation, learners will bridge the gap between analytics and decision-making.

Applying Forecasts to Strategy

The final module integrates all learned concepts into strategic decision-making. Learners will use forecast insights to design data-informed marketing plans, evaluate campaign outcomes, and present actionable recommendations to stakeholders. The focus is on converting data into narrative—using storytelling, visualization, and presentation frameworks that resonate with diverse audiences. Learners conclude the course by developing a comprehensive, forecast-driven marketing strategy ready for implementation.