Customer Lifetime Value Courses and Certifications

State Bank of India

Customer Lifetime Value for Financial Services

Customer lifetime value is the entire value of a customer to a business over the course of their relationship. Instead of measuring the customer’s past value, CLV focuses on their future potential tha

• edX
• 10 weeks, 2-3 hours a week
• Self-Paced
• Free Online Course (Audit)

What Is Customer Lifetime Value? How Do You Calculate It?

This video is part of a series of microlearning courses aiming to provide insights into specific topics.

• Aeroclass
• 18 minutes
• Self-Paced
• Paid Course

Customer Value, Acquisition, and Retention

20 ratings at Coursera

Learn how firms use customer data to measure customer lifetime value and customer equity, and apply digital acquisition and churn models to retain profitable customers.

• Coursera
• 3 weeks, 2 hours a week
• Self-Paced
• Paid Course

Driving Customer Equity with AI

Learn to grow customer equity with generative AI: evaluate acquisition tactics, model customer retention, automate marketing interventions, and run experiments to measure AI's impact.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

Marketing Analytics

12 ratings

Measure brand assets and customer lifetime value, design marketing experiments, and run regressions to evaluate campaigns and allocate marketing spend for maximum ROI.

• Coursera
• 5 weeks, 3 hours a week
• Self-Paced
• Paid Course

Introduction to Churn and Lifetime Value (LTV) Analysis Course (How To)

59-minute Data Analysis course: This introduction to Churn and Lifetime Value ("LTV") analysis course is designed for absolute beginners to give th...

• Treehouse
• 59 minutes
• Self-Paced
• Free Trial Available

Marketing Analytics for Business

610 ratings at DataCamp

Understand the Importance of Marketing Analytics In this no-code course, you’ll learn about the role of a Marketing Analyst and how they leverage data to better understand their customers and help companies grow.

• DataCamp
• 2 hours
• Self-Paced
• Free Trial Available

Machine Learning for Marketing in Python

From customer lifetime value, predicting churn to segmentation - learn and implement Machine Learning use cases for Marketing in Python.

• DataCamp
• 4 hours
• Self-Paced
• Free Trial Available

Business Fundamentals: Marketing Strategy

15268 ratings at Udemy

Marketing Strategy Fundamentals: The Art Of Selling Your Products Through Superb Marketing Efforts

• Udemy
• 2 hours 7 minutes
• Self-Paced
• Paid Course

Monetization Models To Boost Lifetime Customer Value (LTV)

Choose a monetization model for your product: compare cost-plus, value-based and dynamic pricing, subscription and freemium offerings, plus upselling, cross-selling and tiered pricing.

• Coursera
• 1 hour 14 minutes
• Self-Paced
• Paid Course

Foundations of marketing analytics

762 ratings at Coursera

Segment a retail customer database statistically and managerially in R, build scoring models to target campaigns, and estimate customer lifetime value with transition matrices.

• Coursera
• 5 weeks, 1 hour a week
• Self-Paced
• Paid Course

Customer Relationship Management

8 ratings

Learn to develop customer relationships through a deepened understanding of the concepts and best practices of CRM.

• edX
• 6 weeks, 3-5 hours a week
• Self-Paced
• Free Online Course (Audit)

Forecasting Models for Marketing Decisions

82 ratings at Coursera

Build forecasting models in Excel: identify components from historical patterns, score in-sample and out-of-sample performance, value customer equity, and run marketing mix regressions.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

SaaS Metrics Fundamentals for Managers, Founders & Investors

1913 ratings at Udemy

The Most Comprehensive Course on SaaS Metrics: Bookings, ARR, Churn, Retention, LTV, CAC, Unit Economics and Dashboard

• Udemy
• 2 hours 35 minutes
• Self-Paced
• Paid Course

Customer Centricity as Competitive Advantage - Jagdish Sheth

60 ratings at Coursera

Learn why customer centricity wins: use customer lifetime value, overcome internal turf wars and product-centric cost accounting, and deliver performance, price, and service value.

• Coursera
• 3 weeks, 3 hours a week
• Self-Paced
• Paid Course