Marketing Analytics Courses and Certifications

Metrics and Analytics of Marketing

Master essential marketing metrics and analytics to make data-driven decisions, optimize pricing, measure customer lifetime value, and link marketing performance to financial outcomes.

• Swayam
• 12 weeks
• Self-Paced
• Free Online Course

Maximizing ROI through Marketing Analytics: A Practical Guide for In-House Marketers

Aprenda a maximizar o ROI através de análises de marketing, focando em dados essenciais e ferramentas práticas para tomar decisões informadas e impulsionar o crescimento do negócio.

• Semrush Academy
• 1 hour 52 minutes
• Self-Paced
• Free Certificate

Databricks

Marketing Analytics in a Cookieless World - Media Mix Models at Scale

Explore media mix models for privacy-preserving marketing analytics in a cookieless world, enabling accurate measurement and optimization of advertising campaigns.

• YouTube
• 20 minutes
• Self-Paced
• Free Video

Conf42

Marketing Analytics with a Unified API Ecosystem

Explore how a unified API ecosystem can enhance marketing analytics and provide valuable insights for data-driven decision making.

• YouTube
• 21 minutes
• Self-Paced
• Free Video

Usercentrics

How Fake Traffic Has Infiltrated Your Marketing and Analytics Data

Discover how AI-powered bots infiltrate marketing data and learn strategies to detect fake traffic, secure websites, and ensure privacy compliance for accurate analytics.

• YouTube
• 42 minutes
• Self-Paced
• Free Video

Jono Catliff

Make.com System to Track All Marketing Analytics

Discover how to build an automated sales dashboard using Make.com to track marketing analytics in real-time, streamlining your business data monitoring process.

• YouTube
• 33 minutes
• Self-Paced
• Free Video

Meta Credential

Meta Marketing Science Certification Prep

2983 ratings at Coursera

Comprehensive program teaching marketing analytics, statistics, and Meta Ads Manager. Develop in-demand skills for marketing analysis, audience segmentation, and campaign optimization. Prepares for Meta Marketing Science Certification.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 4 courses

Princípios de Marketing Analytics para Gerar Insights

2255 ratings at FGV Educação Executiva

Aprenda tendências em marketing analytics, gestão centrada no cliente, experimentação e uso de big data e IA para gerar insights e melhorar o desempenho de mercado e alocação de recursos.

• FGV Educação Executiva
• 1 hour
• Self-Paced
• Free Certificate

Marketing Analytics for Business

17 ratings at DataCamp

Discover how Marketing Analysts use data to understand customers and drive business growth.

• DataCamp
• 2 hours
• Self-Paced
• Free Trial Available

Marketing Analytics in Google Sheets

Learn how to ensure clean data entry and build dynamic dashboards to display your marketing data.

• DataCamp
• 4 hours
• Self-Paced
• Free Trial Available

Machine Learning for Marketing Analytics in R

In this course you'll learn how to use data science for several common marketing tasks.

• DataCamp
• 4 hours
• Self-Paced
• Free Trial Available

Marketing Analytics in R

Grow the R skills you need to work with social media data, perform market basket analysis, and use machine learning to guide your marketing decisions.

• DataCamp
• 1 day
• Self-Paced
• Free Trial Available

Marketing Analytics in Python

Gain the Python skills you need to analyze marketing campaigns, drill into social media data, and use machine learning to predict customer churn.

• DataCamp
• 1 day
• Self-Paced
• Free Trial Available

Marketing Analytics in Tableau

Master marketing analytics using Tableau. Analyze performance, benchmark metrics, and optimize strategies across channels.

• DataCamp
• 6 hours
• Self-Paced
• Free Trial Available

Marketing Analytics: Stand Out by Becoming an Analytics Pro!

10036 ratings at Udemy

Marketing requires a new, analytical breed of professionals. Be at the forefront of your profession.

• Udemy
• 4 hours 57 minutes
• Self-Paced
• Paid Course