Marketing Analytics Courses and Certifications

Assess for Success: Marketing Analytics and Measurement

2316 ratings at Coursera

Measure marketing campaign performance with Google Analytics and Google Ads: set KPIs and media plans, calculate ROI and ROAS, run A/B tests, and visualize insights in spreadsheets.

• Coursera
• 4 weeks, 5 hours a week
• Self-Paced
• Paid Course

Career Certificate

Foundations of Marketing Analytics

538 ratings at Coursera

Find, extract and describe marketing data, quantify relationships between variables, build forecasting and spreadsheet models, analyze surveys and social media, and justify recommendations to management.

• Coursera
• 8 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 6 courses

Applying Data Analytics in Marketing

205 ratings at Coursera

Apply analytics to marketing problems in Python: causal analysis, machine learning prediction, sentiment and social network analysis, conjoint modeling, and customer lifetime value.

• Coursera
• 4 weeks, 4 hours a week
• Self-Paced
• Paid Course

Marketing analytics: Know your customers

462 ratings at Coursera

Measure what maximises customer value: weigh traditional and digital marketing metrics, choose SaaS analysis tools, and combine customer data into predictive, behaviour-based insight.

• Coursera
• 6 weeks, 3 hours a week
• Self-Paced
• Paid Course

Meta

Marketing Analytics with Meta

279 ratings at Coursera

Create ads in Meta Ads Manager, evaluate campaign reports, run A/B, Brand Lift and Conversion Lift tests, apply Marketing Mix Modeling, and present findings to stakeholders.

• Coursera
• 5 weeks, 3 hours a week
• Self-Paced
• Paid Course

Meta

Data Analytics Methods for Marketing

298 ratings at Coursera

Segment audiences with K-means clustering, forecast outcomes with linear regression, evaluate ads through A/B tests, and apply marketing mix and attribution models to optimize funnels.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Managing Uncertainty in Marketing Analytics

69 ratings at Coursera

Build marketing decisions around uncertainty: calculate outcome probabilities, run Monte Carlo simulations in Excel, model with distributions, and price extended service warranty plans.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Career Certificate

Text Marketing Analytics

17 ratings at Coursera

Analyze marketing text: build regularized supervised classifiers from human labels, run topic models and text-derived networks, and apply auditable LLM classification with batch inference and fine-tuning.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 3 courses

Digital Marketing Analytics

11 ratings at Coursera

Analyze customer transactions, surveys, and web analytics data to run online tests, apply recommendation systems, and turn findings into actionable marketing decisions.

• Coursera
• 3 weeks, 1 hour a week
• Self-Paced
• Paid Course

Marketing Analytics Capstone Project

30 ratings at Coursera

Build and validate a logistic regression model in a spreadsheet to predict risky loans: explore variables, compare single-predictor models, then generalize to multiple predictors.

• Coursera
• 6 weeks, 2 hours a week
• Self-Paced
• Paid Course

Marketing Analytics & Retail Business Management using Excel

1889 ratings at Udemy

Retail analytics using MS Excel - Covering Forecasting, Market Basket, RFM, Customer Valuation & Price Bundling

• Udemy
• 7 hours 54 minutes
• Self-Paced
• Paid Course

Marketing Analytics Mastery: From Strategy to Application

1887 ratings at Udemy

Master the fundamentals of marketing analytics and start measuring the impact of your marketing efforts like a PRO!

• Udemy
• 19 hours 8 minutes
• Self-Paced
• Paid Course

Unilever

Advanced Tools for Digital Marketing Analytics

70 ratings at Coursera

Explore marketing automation and scaling, predictive analytics, video and mobile marketing trends, and AI, NLP and ethics, then prepare a portfolio for an analyst role.

• Coursera
• 4 weeks, 5 hours a week
• Self-Paced
• Paid Course

Coursera

Marketing Analytics: Data Predictions and Dashboards

13 ratings at Coursera

Learn to collect and analyze marketing data for patterns, build predictive models forecasting market trends and customer behavior, and craft dashboards that present actionable insights.

• Coursera
• 1 hour 52 minutes
• Self-Paced
• Paid Course

Social Media Marketing Analytics

Analyze digital marketing performance across channels: build measurement models and interpret web, email, paid and earned media, social, and mobile app analytics.

• Coursera
• 9 weeks, 6 hours a week
• Self-Paced
• Paid Course