Marketing Courses and Certifications

New Media Marketing

Master digital marketing strategies across multiple platforms, from email campaigns to social media and live streaming, while developing practical skills in market research, content creation, and analytics.

• XuetangX
• Self-Paced
• Free Online Course

Influencer Marketing Campaigns for Beginners

Learn to plan and execute effective influencer marketing campaigns. Discover strategies for finding the right influencers, creating compelling briefs, managing collaborations, and measuring campaign success.

• Semrush Academy
• 1 hour 35 minutes
• Self-Paced
• Free Certificate

Salesforce

Set Up Marketing Cloud Engagement

Learn the basics of Marketing Cloud Engagement and how to get your account set up for your team.

• Trailhead
• 5 hours 43 minutes
• Self-Paced
• Free Online Course

Salesforce

Create Engaging Content to Achieve Your Marketing Goals

Define an email marketing strategy, build content, optimize your efforts with AI and analytics.

• Trailhead
• 14 hours 24 minutes
• Self-Paced
• Free Online Course

Salesforce

Deploy Marketing Cloud Engagement

Learn to manage data, create engaging email content, and build customer journeys.

• Trailhead
• 19 hours 9 minutes
• Self-Paced
• Free Online Course

Master omnichannel marketing with SAP Emarsys across email, web, mobile, and digital channels. Build integrated campaigns, leverage loyalty programs, and measure effectiveness for successful marketing.

• SAP Learning
• 2 hours 23 minutes
• Self-Paced
• Free Online Course

Foundations of Digital Marketing and E-commerce

Explore the foundations of digital marketing and e-commerce, mastering the customer journey, marketing funnel, and key strategies to attract customers and measure performance success.

• Google Skills
• 12 hours
• Self-Paced
• Free Online Course

Attract and Engage Customers with Digital Marketing

Master SEO, SEM, and display advertising to attract and engage customers online. Build awareness, drive traffic, and boost conversions using Google Ads and Search Console tools.

• Google Skills
• 14 hours
• Self-Paced
• Free Online Course

Think Outside the Inbox: Email Marketing

Master email marketing by developing strategies, managing mailing lists, and using automation. Gain hands-on experience with tools like HubSpot and Mailchimp, analyze campaign metrics, and present data-driven insights to stakeholders.

• Google Skills
• 18 hours
• Self-Paced
• Free Online Course

Assess for Success: Marketing Analytics and Measurement

Master marketing analytics using Google Analytics and Google Ads to measure campaigns, set performance goals, conduct A/B tests, and present data insights to stakeholders.

• Google Skills
• 18 hours
• Self-Paced
• Free Online Course

B2B Influencer Marketing

Discover how to leverage internal and external influencers to drive B2B brand visibility, implement effective campaigns, and measure impact within your broader marketing strategy.

• Independent
• 3 hours
• Self-Paced
• Paid Course

Discover omnichannel marketing with SAP Engagement Cloud - Emarsys Edition. Master email, mobile, web, and loyalty channels to create interconnected campaigns and measure their impact.

• SAP Learning
• 2 hours 23 minutes
• Self-Paced
• Free Online Course

AI for Product Marketing Certification

Discover how to embed AI across product marketing workflows, from positioning to personas and GTM strategies, with continuously updated content that evolves with AI advancements.

• Independent
• 6-7 hours
• Self-Paced
• Paid Course

AI in B2B marketing

Master AI-driven B2B marketing strategies across 5 tracks: demand generation, go-to-market tactics, content optimization, organic visibility, and ABM for measurable growth and quality leads.

• Independent
• Self-Paced
• Paid Course

Master SAP Marketing Cloud configuration including campaigns, analytics, commerce marketing, and system integrations for comprehensive marketing automation.

• SAP Learning
• 6 hours 28 minutes
• Self-Paced
• Free Online Course