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Udemy

UNFORGETTABLE EVENTS: Event Planning, Marketing & Management

via Udemy

Overview

Create a single successful event or event-series with effective event promotion, planning, management, and monetization

What you'll learn:
  • #1 course for creating PROFITABLE events with GROWING ATTENDANCE
  • Monetize your events effectively, and increase attendee spending
  • Get publicity and press coverage for your events
  • Personalized help from the instructor: monthly office hours Zoom call with the instructor and students
  • Learn how to leverage social media and SEO to promote your events like a pro
  • Use events as a powerful tool to promote any business
  • Attract new clients directly through your events
  • Learn how to protect yourself legally, including liability and insurance tips
  • Learn how to hire and manage staff to ensure smooth operations
  • World-class student support: I answer 99% of student questions within 24 hours
  • Get the latest event marketing strategies
  • Learn budgeting and cost-saving tips to maximize profits without sacrificing quality
  • Understand venue selection and negotiate the best deals for your event
  • Build long-term relationships with attendees, sponsors, and partners
  • Develop a repeatable event framework to save time and scale your success
  • Discover sponsorship strategies to offset costs and increase revenue

Get bigger event attendance, more revenue, and a growing fanbase - all with this course.


* JOIN OVER 10,000 DELIGHTED STUDENTS WHO HAVE TAKEN THIS EVENTMARKETINGCOURSE


MASTER EVENT MARKETING TO PACK YOUR EVENTS AND BOOST REVENUE


Learn the secrets and strategies behind successful event marketing that drive incredible attendance and revenue. This course gives you proven techniques to grow your audience, build excitement, and create a loyal fanbase.

It works equally well for small gatherings or large-scale events. These strategies will save you time, money, and frustration while delivering results that benefit your business or cause.


EVENT MARKETING AND GROWTH: STRATEGIES TO BUILD SUCCESSFUL, PROFITABLE EVENTS


You'll learn how to use Google search, popular event directories, Meetup, Eventbrite, and how to find big event websites popular in any part of the world where you are located. All these websites will drive traffic to your event listing, and generate a large attendance.

Iused this technique to get 100+ attendees per event without spending a single dollar on marketing, and you'll be able to do the same.

We'll also cover how to intelligently pay for ads if you have a budget and want to boost your attendance further. But that's only optional. You'll be able to generate amazing attendance for free.


YOU’VE PROBABLY THOUGHT ABOUT PLANNING AN EVENT, BUT…


Maybe the thought of juggling the details, costs, and turnout has held you back. This course will eliminate event planning anxiety by giving you the exact steps to plan and host events with confidence. You’ll finally have the tools to bring your ideas to life without the stress or uncertainty.


EVENTPLANNING - EVEN IFIT'SYOURFIRSTONE


Professional event planning is important for your event success because if the event runs smoothly and people enjoy it, they will become a part of your regular attendance base, and attend many future events.

I'll show you how to create a great plan for what to do before, during, and after the events. You’ll learn exactly how to choose the right location, manage costs effectively, and coordinate the people involved to ensure everything runs seamlessly.

I'll cover it all in this event marketing, planning and management course.


MASTER EVENTMANAGEMENT


Your events will be much more likely to grow if you manage them well, and attendees come back, and invite friends. So your events must be very high quality.

After planning, you must be hands-on and manage every detail effectively. Many people fail here because they don’t know how to juggle the moving parts—but I’ll teach you how to do it and avoid costly mistakes.

Event management is extremely important, and I'll cover how to make your events run smoothly so that your attendees are happy.


UNDERSTAND AND USE ADVANCED EVENT MONETIZATION STRATEGIES FORMAX PROFITABILITY


Learn common ways to make money from events and get multiple effective revenue streams from your events. Such revenue streams might be selling products at the events, upselling your services, allowing vendors and sponsors to promote your events, creating your own personal brand, live-streaming on YouTube, and much more.


WHOTHISCOURSEISNOTFOR


  • If you have years of experience in event planning and marketing - this might feel basic for you.

  • If you are in wedding planning, only parts if this course may be relevant.

If you are experienced in the event industry,this course might not be ideal for you. But you might still find a lot of useful tidbits and ideas. Plus, Iam here to answer questions, so if you have a unique situation, getting this course is a cheap way to get access to me, and ask me unlimited questions


WHAT KINDSOFEVENTSCANBEPROMOTEDWITHTHISCOURSE?


  • Hobby and interest group meetings

  • Business events

  • Festivals and music shows

  • Small concerts and entertainment events

  • Technology events with speakers

  • Outdoor events as forhiking groups for example

  • Get more people for your citytours for city guides

  • Conference events (small conferences)

  • Charity events

  • Fundraisers

  • Meetups


INSTRUCTOR'S EXPERIENCEWITH EVENTS


I created a successful event series in the past that had thriving attendance, made money, and was even discussed on NPR (National Public Radio). Idid it by myself with no budget. In this course, I'll share exactly how you can achieve similar results without having to spend money on promotion.

If you are starting an event series, Iknow how you feel and the challenges you are facing. I was once exactly where you are now!


INSTRUCTOR'S ENTREPRENEURSHIP BACKGROUND


I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 850,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and Iwould love to help you.


BONUSESINCLUDED


* Many downloadable worksheets and exercises to make the course more interactive and valuable.

* Invitation to my Facebook community after you complete the course.

* My curated list of 50 must-have business success skills to help you grow and thrive.


WORLD-CLASSSTUDENTSUPPORT


Ianswer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because:

1) I care about my students.

2) I feel a responsibility to make sure that students get their money's worth from the course.



BYTHEENDOFTHISCOURSE, YOU WILL...


By the end of this course, you’ll have all the tools and confidence to create events that stand out and succeed.

You’ll be able to confidently create a one-time event or a full series, and you’ll know how to plan, market, and manage everything with precision.

You’ll walk away with practical strategies to grow attendance, impress attendees, and generate lasting results—putting you far ahead of where you started.


CERTIFICATEOFCOMPLETIONWHENYOUFINISHTHECOURSE


When you complete 100% of the videos in this course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your expertise and that you have completed a certain number of hours of instruction in the course topic.


MONEY-BACK GUARANTEE


This course comes with a rock-solid, Udemy-backed 30-day money-back guarantee. But let’s be real—it’s more than just a guarantee. It’s my personal promise to do everything I can to help you succeed, just like I’ve done for thousands of students before you. No risks, no excuses—just results.


Invest in your future. Enroll now.

Syllabus

  • Get started: How this course will transform your event planning
  • Event marketing - make your events stand out and draw a big audience
  • Promotion websites: Build relationships with them for extra promotions
  • Repurposing your event content for content marketing
  • If you are an event planner like party planner or wedding planner
  • Pre event marketing to generate buzz and keep audience engaged
  • During and after-event marketing
  • Publicity and influencer marketing for events
  • Event management
  • Dealing with vendors
  • Event insurance
  • Business registration for events
  • Writing the event plan document
  • Event monetization - create profitable events
  • SEO for events
  • Event planning to make them unforgettable
  • Basics of creating your website
  • Promoting your events with Facebook and getting extra reach
  • Facebook Ads To Promote Events
  • Setting up your Facebook business page for running event ads
  • Further resources

Taught by

Alex Genadinik

Reviews

4.5 rating at Udemy based on 3671 ratings

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