Marketing Courses and Certifications

GAIA

Our Four Biggest Mistakes Made When Working with AI in Marketing

Discover the four critical mistakes in AI marketing implementation, with insights on finding use cases, avoiding obsolete solutions, organizing for success, and leveraging AI for content creation.

• YouTube
• 23 minutes
• Self-Paced
• Free Video

Oxford College of Marketing

The AI Dilemma - Balancing Innovation and Consumer Trust in Marketing

Explore ethical AI integration in marketing through real-world case studies, consumer perspectives, and best practices for maintaining trust while driving innovation.

• YouTube
• 56 minutes
• Self-Paced
• Free Video

Marketing Unzipped

The Psychology of Marketing - Ethical Persuasion That Converts

Discover ethical psychological principles in marketing including neuromarketing, cognitive biases, emotional storytelling, and AI-powered personalization to boost conversions.

• YouTube
• 17 minutes
• Self-Paced
• Free Video

LASCON

How to Sell Your Security Program - Marketing Strategies for Security Teams

Master marketing techniques to transform your security program from "department of no" into a valued business enabler that stakeholders eagerly support and fund.

• YouTube
• 49 minutes
• Self-Paced
• Free Video

Marketing Analytics for Business

610 ratings at DataCamp

Understand the Importance of Marketing Analytics In this no-code course, you’ll learn about the role of a Marketing Analyst and how they leverage data to better understand their customers and help companies grow.

• DataCamp
• 2 hours
• Self-Paced
• Free Trial Available

Book Yourself Solid & Get More Clients

15 ratings at CreativeLive

Book Yourself Solid & Get More Clients with Michael Port

• CreativeLive
• 14 hours 10 minutes
• Self-Paced
• Paid Course

The Complete Digital Marketing Course - 12 Courses in 1

181536 ratings at Udemy

Master Digital Marketing Strategy, Social Media Marketing, SEO, YouTube, Email, Facebook Marketing, Analytics & More!

• Udemy
• 22 hours 44 minutes
• Self-Paced
• Paid Course

Diseño de estrategias de marketing enfocadas a los consumidores

40 ratings

Conoce los conceptos fundamentales y las herramientas del marketing para diseñar una estrategia de servicio enfocada en el consumidor.

• edX
• 5 weeks, 5-8 hours a week
• Self-Paced
• Free Online Course (Audit)

Make Your Website Work For You

5 ratings at CreativeLive

A workshop on turning a business website into a sales engine through conversion psychology, lead generation, content, email, and split testing.

• CreativeLive
• 15 hours 53 minutes
• Self-Paced
• Paid Course

How to Do Work That Matters for People Who Care

1 rating at CreativeLive

How to Do Work That Matters for People Who Care with Seth Godin, Chase Jarvis

• CreativeLive
• 1 hour 11 minutes
• Self-Paced
• Paid Course

MICRO AWARD IN HUMAN RESOURCE MANAGEMENT

A short micro-award on HR's role in building ethical, diverse, inclusive workplaces and staying legally compliant, with case-study work on marketing concepts and corporate strategy.

• OpenLearning
• 20 hours
• Self-Paced
• Paid Course

Marketing Management

A broad marketing management survey covering consumer behavior, promotion, product, pricing, distribution, services, and relationship strategies.

• YouTube
• 1 day 4 hours
• Self-Paced
• Free Video

Starweaver;  IBM Career Certificate

Generative AI for Growth Marketing

12108 ratings at Coursera

Build a complete AI-powered growth marketing campaign: use ChatGPT, DALL·E, and prompt engineering to generate content, automate workflows, personalize the customer journey, and optimize with dashboards.

• Coursera
• 12 weeks, 4 hours a week
• Self-Paced
• Paid Course
• 3 courses

Analyzing Marketing Campaigns with pandas

438 ratings at DataCamp

One of the biggest challenges when studying data science technical skills is understanding how those skills and concepts translate into real jobs.

• DataCamp
• 4 hours
• Self-Paced
• Free Trial Available

Career Certificate

Generative AI for Digital Marketing

12095 ratings at Coursera

Apply generative AI across digital marketing: use prompt engineering for blogs and ad copy, automate audience segmentation, keyword research, and email personalization, and optimize content for AI engines.

• Coursera
• 4 weeks, 7 hours a week
• Self-Paced
• Paid Course
• 4 courses