The course shows the vital role in promoting an ethical, diverse, and inclusive work environment while ensuring compliance with laws and regulations.
Overview
Syllabus
- Demonstrate knowledge of the main concepts of marketing and be able to illustrate them by reference to examples in current use.
- Discuss the main theoretical concepts behind the practice of marketing
- Illustrate the relationship between marketing planning and corporate strategy.
- Identify the marketing problems presented in case studies. Review and explain marketing problems and present their solutions orally
- Review from case study, the strategies used by the corporations and how the marketing principles have been applied.
Taught by
INTERNATIONAL UNIVERSITY COLLEGE OF MANAGEMENT AND SPORTS
