Marketing Analytics Courses and Certifications

Meta Credential

Meta Marketing Analytics

1 rating

Gain in-demand marketing analytics skills, from basic principles to advanced techniques. Learn to use tools like spreadsheets, SQL, and Tableau for data-driven decision-making in marketing campaigns and audience segmentation.

• Coursera
• 30 weeks, 4 hours a week
• Self-Paced
• Paid Course
• 6 courses

Coursera Credential

Digital Marketing Operations & Analytics

Master digital marketing operations from campaign execution to advanced analytics, transforming into a data-driven strategist with hands-on tools and ROI optimization skills.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 11 courses

Coursera

Track Marketing Goals with Google Analytics

Master Google Analytics to track campaigns, measure conversions, and demonstrate ROI. Navigate reports, set up goals, analyze traffic sources, and create data-driven marketing strategies.

• Coursera
• 14 hours 50 minutes
• Self-Paced
• Paid Course

Coursera Credential

Google Analytics: Data-Driven Marketing Mastery with AI

Master Google Analytics and AI tools to transform website data into actionable marketing insights, optimize campaigns, and create compelling dashboards that demonstrate ROI.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 4 courses

Board Infinity

Build Your Marketing Insights Google Analytics Foundations

Master Google Analytics 4 for marketing—set up GA4 properties, implement tracking via Google Tag Manager, analyze reports, and build dashboards to drive data-driven decisions.

• Coursera
• 17 hours 27 minutes
• Self-Paced
• Paid Course

Board Infinity Credential

AI-Powered Marketing Analytics with Google Analytics 4 (GA4)

Master GA4 and AI-powered tools to measure, analyze, and optimize marketing performance, build dashboards, apply predictive analytics, and design data-driven strategies.

• Coursera
• 12 weeks, 7 hours/week
• Self-Paced
• Paid Course
• 3 courses

Board Infinity

Google Analytics Hacks: Boost Your Marketing Performance

Unlock Google Analytics to analyze user behavior, optimize campaigns, and drive measurable marketing results through data-driven insights and advanced tracking techniques.

• Coursera
• 4 hours 42 minutes
• Self-Paced
• Paid Course

Coursera

Email Marketing Analytics & Optimization

Master email marketing analytics by building KPI dashboards, tracking conversions in GA4, analyzing campaign data in Excel, and delivering executive-ready reports with actionable optimization strategies.

• Coursera
• 11 hours
• Self-Paced
• Paid Course

Marketing Analytics: Customer Value and Promotion Strategy

907 ratings at Udemy

Learn to calculate Customer Lifetime Value using DCF & advanced models & use it to increase the company’s profitability

• Udemy
• 1 hour 30 minutes
• Self-Paced
• Paid Course

Tableau for Business Analytics and Marketing

897 ratings at Udemy

Visualize marketing data with Tableau. Take your business to the next level with data driven decisions.

• Udemy
• 2 hours 50 minutes
• Self-Paced
• Paid Course

365 Data Science

Customer Analytics

36 ratings

Learn segmentation, targeting, positioning, marketing mix, and price elasticity to enhance your customer analytics skills and drive business growth.

• YouTube
• 1 hour 30 minutes
• Self-Paced
• Free Video

Marketing Analytics: Predicting Customer Churn in Python

Learn how to use Python to analyze customer churn and build a model to predict it.

• DataCamp
• 4 hours
• Self-Paced
• Free Trial Available

Global Marketing Research and Analytics

470 ratings at Udemy

Understand and conduct market research on a global scale

• Udemy
• 4 hours 1 minute
• Self-Paced
• Paid Course

What Does a Marketing Data Analyst Do - Duties, Skills, and Career Path

Discover the role of marketing data analysts, their key responsibilities in analyzing statistics, optimizing marketing efforts, and the essential skills needed for this career path.

• YouTube
• 10 minutes
• Self-Paced
• Free Video

Expert Certificate: Marketing Data Analysis & Data Analytics

244 ratings at Udemy

Marketing Data Analysis, Data Based Decision Making, Data Collection, Data Analytics, Statistical Analysis, Excel, SQL

• Udemy
• 6 hours 56 minutes
• Self-Paced
• Paid Course