Marketing Analytics Courses and Certifications

Coursera Career Certificate

Customer Analytics & Intelligence

130 ratings at Coursera

Master customer segmentation, sentiment analysis, and retention using HubSpot, Google Analytics segments, and AI tools to track brand mentions and boost purchase velocity.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 9 courses

Customer Analytics in Python

1637 ratings at Udemy

Beginner and Advanced Customer Analytics in Python: PCA, K-means Clustering, Elasticity Modeling & Deep Neural Networks

• Udemy
• 5 hours 11 minutes
• Self-Paced
• Paid Course

Coursera Career Certificate

Marketing Analysis and KPIs

86 ratings at Coursera

Measure and optimize campaign performance: apply UTM tracking, SWOT and the 4Ps, set SMART KPIs, build dashboards, evaluate ROI, and recommend budget reallocations.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 11 courses

Unilever

Measurement and Analysis

67 ratings at Coursera

Track and optimize marketing performance: set SEO objectives and run keyword research, build Google Analytics dashboards, apply the RACE framework, and A/B test campaigns.

• Coursera
• 4 weeks, 7 hours a week
• Self-Paced
• Paid Course

Unilever

Campaign Performance Reporting, Visualization, & Improvement

44 ratings at Coursera

Report and improve campaign performance: prepare data visualizations and storytelling, choose strategies with the ANSOFF Matrix, optimize ROI against SMART KPIs, and apply multi-touch attribution.

• Coursera
• 4 weeks, 6 hours a week
• Self-Paced
• Paid Course

Career Certificate

Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

836 ratings at Coursera

Plan and evaluate digital ad campaigns across search, display, video, social, native, and programmatic channels, analyzing campaign data to recommend budgets, creative, brand safety, and optimization.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 4 courses

Meta

Prepare for the Meta Marketing Science Certification Exam

10 ratings at Coursera

Register for, prepare for, and take the Meta Marketing Science Certification exam, using the Blueprint study guide and other preparation resources.

• Coursera
• 1 hour 26 minutes
• Self-Paced
• Paid Course

Coursera

GenAI for Marketing Analysts: Innovate Marketing Strategies

10 ratings at Coursera

Apply GenAI tools across marketing analytics workflows: campaign optimization, customer segmentation, sentiment analytics, performance analysis, plus ethical risks and responsible implementation practices.

• Coursera
• 2 hours 38 minutes
• Self-Paced
• Paid Course

Coursera Career Certificate

Advanced Campaign & Channel Analytics

5 ratings at Coursera

Audit attribution models, run cohort analyses and A/B tests, build marketing forecasts and executive dashboards, and extract insights from GA4 using Sheets, Excel and HubSpot CRM.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 12 courses

University of Arizona

Strategic Digital Marketing: Data-Driven Digital Marketing

Measure digital marketing performance with web analytics, A/B testing, social media KPIs and ROI, then weigh AI personalization, automation, and data-collection ethics when evaluating campaigns.

• Coursera
• 6 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera Career Certificate

Advanced Marketing Optimization & Strategy

Turn marketing metrics into decisions: forecast traffic, optimize SEO keywords and schema, target demographics, build dashboards, automate reports, and present findings through data storytelling.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 10 courses

Coursera

Analyze and Predict with AI Insights

Apply AI tools to categorize themes and track sentiment shifts in user interaction data, then validate predictive model outcomes against business scenarios for marketing decisions.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Introduction to Decision Science for Marketing

Learn to apply predictive marketing without heavy math: build customer profiles, optimize customer lifetime value, cluster personas, run remarketing and look-alike targeting, and manage churn.

• Coursera
• 15 weeks, 2 hours a week
• Self-Paced
• Paid Course

Text Mining for Marketing

Learn how text mining turns customer reviews, social posts and feedback into marketing insights using sentiment analysis, topic modelling, named entity recognition and text classification.

• Coursera
• 12 weeks, 2 hours a week
• Self-Paced
• Paid Course

Analytics, ROI, and Evaluation

Measure and optimize marketing performance: apply KPIs, analyze marketing funnels, calculate campaign ROI, and track website behavior with Crazy Egg and Google Analytics 4.

• Coursera
• 2 weeks, 6 hours a week
• Self-Paced
• Paid Course