Marketing Analytics Courses and Certifications

Marketing Mix Modeling with Excel - Analytics Course

205 ratings at Udemy

Marketing Mix Modeling with Excel: Learn the Science behind Advertising Investment

• Udemy
• 1 hour 24 minutes
• On-Demand
• Free Online Course

Network Analysis for Marketing Analytics

Explore network analysis for marketing data, covering text datasets and social networks. Learn key concepts, data structures, and visualization techniques through Python tutorials and a hands-on project.

• Coursera
• 10 hours 21 minutes
• On-Demand
• Paid Course

Marketing Analytics Capstone Project

30 ratings at Coursera

Apply marketing analytics skills to conduct exploratory data analysis, examine variable relationships, and develop a predictive model for solving real-world marketing problems.

• Coursera
• 11 hours 1 minute
• On-Demand
• Paid Course

Introduction to Attribution and Mix Modeling

187 ratings at LinkedIn Learning

Discover how to analyze marketing data with models. Learn about some of the most common attribution models, explore best practices for using different models, and more.

• LinkedIn Learning
• 1 hour 41 minutes
• On-Demand
• Free Trial Available

Advanced Marketing Analytics with Google Analytics 4

126 ratings at Udemy

Make smarter Business Decisions with Data Driven Marketing - Gain in-dept Digital User insights using Google Analytics 4

• Udemy
• 1 hour 51 minutes
• On-Demand
• Paid Course

Coursera

Create a Custom Marketing Analytics Dashboard in Data Studio

117 ratings at Coursera

Create custom marketing analytics dashboards in Google Data Studio. Learn to connect data sources, navigate the platform, and build visualizations for informed decision-making and improved business outcomes.

• Coursera
• 1 hour 55 minutes
• On-Demand
• Paid Course

Dynamic Excel Reports for Marketing Analytics

114 ratings at Udemy

Transform Raw Marketing Data into Powerful Visual Stories That Win Executive Buy-in

• Udemy
• 2 hours 40 minutes
• On-Demand
• Paid Course

Marketing Analytics: Setting and Measuring KPIs

1329 ratings at LinkedIn Learning

Up your marketing analytics game by learning how to set and track KPIs using Google Analytics. Learn which KPIs are most important and how this differs by business type.

• LinkedIn Learning
• 33 minutes
• On-Demand
• Free Trial Available

Meta Microcredential

Meta Marketing Analytics

1 review

Gain in-demand marketing analytics skills, from basic principles to advanced techniques. Learn to use tools like spreadsheets, SQL, and Tableau for data-driven decision-making in marketing campaigns and audience segmentation.

• Coursera
• 30 weeks, 4 hours a week
• On-Demand
• Paid Course
• 6 courses

Coursera Microcredential

Digital Marketing Operations & Analytics

Master digital marketing operations from campaign execution to advanced analytics, transforming into a data-driven strategist with hands-on tools and ROI optimization skills.

• Coursera
• 4 weeks, 10 hours a week
• On-Demand
• Paid Course
• 11 courses

Coursera Microcredential

Google Analytics: Data-Driven Marketing Mastery with AI

Master Google Analytics and AI tools to transform website data into actionable marketing insights, optimize campaigns, and create compelling dashboards that demonstrate ROI.

• Coursera
• 4 weeks, 10 hours a week
• On-Demand
• Paid Course
• 4 courses

Coursera

Track Marketing Goals with Google Analytics

Master Google Analytics to track campaigns, measure conversions, and demonstrate ROI. Navigate reports, set up goals, analyze traffic sources, and create data-driven marketing strategies.

• Coursera
• 14 hours 50 minutes
• On-Demand
• Paid Course

Board Infinity

Google Analytics Hacks: Boost Your Marketing Performance

Unlock Google Analytics to analyze user behavior, optimize campaigns, and drive measurable marketing results through data-driven insights and advanced tracking techniques.

• Coursera
• 4 hours 42 minutes
• On-Demand
• Paid Course

Meta Microcredential

Meta Marketing Analytics

Gain in-demand marketing analytics skills using tools like SQL, Python, and Tableau. Learn to segment audiences, evaluate campaigns, and optimize marketing strategies through hands-on projects and industry-specific applications.

• Coursera
• On-Demand
• Paid Course
• 8 courses

365 Data Science

Customer Analytics

35 reviews

Learn segmentation, targeting, positioning, marketing mix, and price elasticity to enhance your customer analytics skills and drive business growth.

• YouTube
• 1 hour 30 minutes
• On-Demand
• Free Video