Amplify your digital marketing efforts by learning to harness data analytics and effectively manage enduring, lucrative customer relationships.
On completion of this course, you’ll walk away with: The confidence to optimise return on investment for your marketing decisions, backed by data. A customer segmentation plan that personalises the consumer experience and provides insight into their unique personas. A customer lifetime value management framework to ensure long-term, profitable customer relationships and brand retention. The ability to navigate the marketing technology (MarTech) landscape and learn how to choose a MarTech stack that enables holistic management of your marketing efforts. Unlimited access to edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.
On completion of this course, you’ll walk away with: The confidence to optimise return on investment for your marketing decisions, backed by data. A customer segmentation plan that personalises the consumer experience and provides insight into their unique personas. A customer lifetime value management framework to ensure long-term, profitable customer relationships and brand retention. The ability to navigate the marketing technology (MarTech) landscape and learn how to choose a MarTech stack that enables holistic management of your marketing efforts. Unlimited access to edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.
