On completion of this programme, you’ll walk away with: Insight into the use of emerging digital channels and technologies in marketing. The skills to effectively analyse and leverage data to make impactful, data-driven decisions. An integrated social media and digital marketing strategy based on your own organisational context. Guidance from leading industry experts and Oxford Saïd faculty including groundbreaking research from the Oxford Future of Marketing Initiative. Unlimited access to both the official Oxford Executive Education Alumni group on LinkedIn and edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.
Overview
Revamp your marketing approach for the era of disruption.
On completion of this programme, you’ll walk away with: Insight into the use of emerging digital channels and technologies in marketing. The skills to effectively analyse and leverage data to make impactful, data-driven decisions. An integrated social media and digital marketing strategy based on your own organisational context. Guidance from leading industry experts and Oxford Saïd faculty including groundbreaking research from the Oxford Future of Marketing Initiative. Unlimited access to both the official Oxford Executive Education Alumni group on LinkedIn and edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.
On completion of this programme, you’ll walk away with: Insight into the use of emerging digital channels and technologies in marketing. The skills to effectively analyse and leverage data to make impactful, data-driven decisions. An integrated social media and digital marketing strategy based on your own organisational context. Guidance from leading industry experts and Oxford Saïd faculty including groundbreaking research from the Oxford Future of Marketing Initiative. Unlimited access to both the official Oxford Executive Education Alumni group on LinkedIn and edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.
Syllabus
- Orientation module: Welcome to your Online Campus
- Module 1: Marketing disrupted
- Module 2: Marketing psychology
- Module 3: Value creation
- Module 4: Established digital marketing channels
- Module 5: Emerging digital marketing channels
- Module 6: The power of communities and influence
- Module 7: Experimentation, measurement, and analytics
- Module 8: The future of marketing
Taught by
Andrew Stephen