Marketing Channels Courses and Certifications

Understand and Evaluate Digital Marketing Channels

1247 ratings at Udemy

Learn about various available digital marketing channels available today

• Udemy
• 1 hour 24 minutes
• Self-Paced
• Free Online Course

Coursera

Track & Digital Marketing Channels

Identify core digital-marketing channels — email, social, paid search, display, SMS — their key performance metrics, and apply UTM parameters to URLs for accurate campaign attribution.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Digital Marketing Channels and Ecosystems

Map search, social media, email, and website channels across the customer journey to develop integrated digital marketing campaigns.

• Coursera
• 3 hours
• Self-Paced
• Paid Course

Marketing Channel Incentives

11 ratings at Coursera

Become a "strategic skeptic": price within your route-to-market, guard against channel partners who cheat or free ride, and judge when direct selling works.

• Coursera
• 3 weeks, 3 hours a week
• Self-Paced
• Paid Course

Coursera

Craft Omnichannel Strategy

Draft a 12-month full-funnel omnichannel strategy: align audience segments with go-to-market tactics, calculate channel-specific ROI, and build a 15-slide deck for a $2M budget.

• Coursera
• 2 hours 18 minutes
• Self-Paced
• Paid Course

Coursera

Craft Omni-Channel Marketing Plans

Build an omni-channel marketing plan: run a product-line SWOT analysis, derive quarterly objectives, and align customer personas, channels, and measurable performance targets.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Omni-Channel Marketing: Promotion & Distribution Decisions in the Digital Age

Explore how omni-channel strategies align promotion and distribution across stores, online platforms, mobile apps, and social media.

• Swayam
• Available until Oct 31, 2026
• Free Online Course

Build omnichannel campaigns in SAP Emarsys across web, web push, mobile wallet and SMS, use loyalty and digital ads, and report on campaign impact.

• SAP Learning
• 2 hours 23 minutes
• Self-Paced
• Free Online Course

Use SAP Emarsys to connect email, web, mobile, loyalty, and advertising channels into omnichannel campaigns and measure their performance.

• SAP Learning
• 2 hours 23 minutes
• Self-Paced
• Free Online Course

Explore how SAP Engagement Cloud—Emarsys connects email, web, mobile, advertising, loyalty, and wallet channels into measurable omnichannel marketing campaigns.

• SAP Learning
• 2 hours 23 minutes
• Self-Paced
• Free Online Course

Digital Marketing Strategy: Navigating Emerging Media and AI

6 ratings

Learn how digital technologies reshape marketing communication: map touchpoints and channels, use data, automation and attribution modeling, and weigh AI, IoT and mixed reality as marketing tools.

• Coursera
• 4 weeks, 5 hours a week
• Self-Paced
• Paid Course

Unilever

Customer Understanding and Digital Marketing Channels

258 ratings at Coursera

Learn digital marketing foundations: customer personas, segmentation and positioning, the SOSTAC planning framework, the 6Ps marketing mix, and inbound and outbound channel metrics.

• Coursera
• 4 weeks, 5 hours a week
• Self-Paced
• Paid Course

Career Certificate

Strategic Digital Marketing Channels - SEO & SEM

40 ratings at Coursera

Learn to attract customers across digital channels: apply the 4Ps, SAVE and RACE frameworks, build buyer personas, and master on-page and off-page SEO and search engine marketing.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 4 courses

How to Grow a Podcast Audience

3 ratings at CreativeLive

Learn to grow a podcast audience through paid, owned, earned, and internal channels while building a show that attracts loyal listeners.

• CreativeLive
• 1 hour 40 minutes
• Self-Paced
• Paid Course

University of Arizona

Strategic Digital Marketing: Digital Marketing Channels

Execute digital marketing channel by channel: pick social platforms, run influencer campaigns, apply SEO and Google Ads PPC, and design e-commerce checkout and mobile experiences.

• Coursera
• 6 weeks, 1 hour a week
• Self-Paced
• Paid Course