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Digital Marketing Channels and Ecosystems

via Coursera

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Provider

Coursera
Pricing

Paid Course
Languages

English
Certificate

Certificate Available
Effort

3 hours
Sessions

Self-Paced
Level

Beginner
Subtitles

English

Found in

Marketing Channels Courses

Part of

Applied Digital Marketing

Overview

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Chegg Skills' Digital Marketing Channels and Ecosystems course introduces learners to the interconnected channels, technologies, and strategies that support digital marketing efforts. Learners explore how digital marketing channels work together within a broader ecosystem to help organizations connect with audiences and achieve business goals. Through hands-on learning and real-world examples, learners examine how digital marketing channels support customer engagement and contribute to effective marketing strategies. By the end of the course, learners will understand how organizations use digital marketing channels and ecosystems to support business objectives in an evolving digital landscape.

Syllabus

The digital marketing ecosystem
- Customers don't experience digital marketing one channel at a time. They experience a connected journey across search, social media, email, websites, and other digital touchpoints. In this module, you'll explore how these channels work together to create integrated marketing campaigns that guide customers from awareness to action. Through interactive AI activities, you'll map marketing channels to the customer journey and begin developing cohesive campaign strategies. As you explore this module, look for examples of brands creating seamless experiences across multiple channels and consider how each interaction builds on the last.