Digital Marketing in Modern Business

Overview

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Chegg Skills' Digital Marketing in Modern Business course explores how organizations use digital marketing to connect with customers and achieve business objectives. Learners examine the role of digital marketing in today's connected world and develop an understanding of how businesses engage audiences across digital channels. Through practical examples and applied activities, learners explore how digital marketing supports customer engagement and contributes to business success. By the end of the course, learners will understand the growing importance of digital marketing and recognize its role in modern business.

Syllabus

Digital Marketing in everyday life
- Digital marketing isn't limited to large brands or online retailers. Organizations of every size use it to connect with customers, build relationships, and drive business growth. In this module, you'll explore how digital marketing influences everyday experiences and examine real-world examples of successful marketing strategies in action. Through AI-powered activities, you'll evaluate how businesses use digital marketing to achieve their goals and strengthen customer engagement. As you move through the module, notice the different ways businesses reach their audiences and consider why some digital marketing efforts are more effective than others.