SEM Courses and Certifications

Search Engine Marketing (SEM)

Learn to build and optimize Google Ads campaigns through keyword research, ad creation, bid management, and performance metrics.

• Udacity
• 7 hours
• Self-Paced
• Paid Course

Search Engine Marketing

Create, optimize, and manage SEM campaigns: structure Google Ads accounts, set bidding strategies, build remarketing lists, and apply in-market, affinity, and custom segment targeting.

• Coursera
• 2 weeks, 8 hours a week
• Self-Paced
• Paid Course

Career Certificate

Strategic Digital Marketing Channels - SEO & SEM

40 ratings at Coursera

Learn to attract customers across digital channels: apply the 4Ps, SAVE and RACE frameworks, build buyer personas, and master on-page and off-page SEO and search engine marketing.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 4 courses

Career Certificate

Digital Marketing Specialist

3055 ratings at Simplilearn

Learn SEO, SEM, PPC campaigns, social media, email and mobile marketing, affiliate marketing and analytics, then apply them in a digital marketing capstone project.

• Simplilearn
• 8 months
• Self-Paced
• Paid Course

Career Certificate

AI for Marketing

Applies AI tools across every digital marketing channel—content, chatbots, programmatic ads, social, email, SEO and SEM—closing with a capstone AI-driven marketing strategy.

• VDCI
• 18 hours
• Self-Paced
• $975.00

Attract and Engage Customers with Digital Marketing

7865 ratings at Coursera

Practice SEO, SEM, and display advertising: research keywords, optimize titles and structured data, monitor Google Search Console, and move customers through the marketing funnel.

• Coursera
• 4 weeks, 4 hours a week
• Self-Paced
• Paid Course

Introduction to Digital Marketing

244 ratings at Coursera

Get a panoramic view of digital marketing: use search engine marketing (SEO and PPC), social media engagement, online review reputation management, and storytelling-driven content.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

Strategies for Converting and Retaining Customers Online

117 ratings at Coursera

Learn search engine marketing: build a sample PPC campaign, compare paid and organic search, analyze landing pages, and apply calls-to-action for customer conversion and retention.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

The National Centre for Research Methods

Structural Equation Modelling - SEM

7 ratings

Explore structural equation modeling through measurement and structural models, confirmatory factor analysis, recursive and non-recursive models, and mediation effects.

• YouTube
• 2 hours 30 minutes
• Self-Paced
• Free Video

Digital Marketing Essentials Masterclass

9625 ratings at Udemy

Learn the basics of Social Media Marketing, SEO, SEM, Facebook Marketing & more.

• Udemy
• 47 minutes
• Self-Paced
• Free Online Course

Digital Advertising

23 ratings at Coursera

Plan and optimize paid campaigns: Google search and shopping ads, LinkedIn B2B lead generation, Facebook and Instagram targeting, bidding strategies, and influencer marketing.

• Coursera
• 4 weeks, 4 hours a week
• Self-Paced
• Paid Course

Google Ads Introduction (Live Online)

8 ratings at CourseHorse

Learn the essentials of search engine marketing and harness Google Ads through this hands-on training.

• CourseHorse
• 6 hours
• Self-Paced
• $395.00

Career Certificate

ROI-Driven Digital Marketing Analytics

7 ratings at Coursera

Create and optimize SEM and paid campaigns, build high-converting landing pages, measure KPIs with Google Analytics and attribution models, and apply AI for predictive analytics and chatbots.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 4 courses

University of Arizona

Strategic Digital Marketing: Digital Marketing Channels

Execute digital marketing channel by channel: pick social platforms, run influencer campaigns, apply SEO and Google Ads PPC, and design e-commerce checkout and mobile experiences.

• Coursera
• 6 weeks, 1 hour a week
• Self-Paced
• Paid Course

Dr. Prinson P Samuel

Symmetry and Group Theory - MSc Chemistry Sem 1

Master symmetry operations, character tables, and molecular vibrations through comprehensive group theory principles for advanced chemistry applications.

• YouTube
• 22 hours 8 minutes
• Self-Paced
• Free Video