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SAP Learning

Exploring Omnichannel Marketing Capabilities with SAP Engagement Cloud - Emarsys Edition

via SAP Learning

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Overview

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In this course, participants will explore different SAP Engagement Cloud - Emarsys Edition engagement channels, learn content creation strategies for channels, understand their interconnections, explore their benefits, apply them in omnichannel marketing, and analyze and report on their effectiveness in driving successful digital marketing campaigns.

Syllabus

  • Introducing Omnichannel Capabilities
    • Defining Omnichannel Marketing
    • Exploring Channel Interconnections with Tactics and Automation
    • Introducing Omnichannel Capabilities
  • Discovering Loyalty and Digital Ads
    • Leveraging Loyalty in Emails​
    • Working with Digital Ads​
    • Discovering Loyalty and Digital Ads
  • Utilizing Web Channel and Web Push
    • Building Web Channel Campaigns
    • Creating Web Push Campaign
    • Utilizing Web Channel and Web Push
  • Discovering Mobile First Approach
    • Optimizing Mobile First Marketing
    • Incorporating Mobile Design and App-Focused Marketing
    • Discovering Mobile First Approach
  • Exploring Mobile Wallet Campaigns
    • Creating Mobile Wallet Campaigns
    • Deploying Mobile Wallet Campaigns in Emails
    • Exploring Mobile Wallet Campaigns
  • Working with Mobile Campaigns
    • Creating SMS
    • Managing Mobile Engage Campaigns
    • Working with Mobile Campaigns
  • Measuring the Impact of Omnichannel Marketing Campaigns
    • Exploring Program Reporting
    • Tracking the Impact of Omnichannel Marketing Campaigns with Analytics
    • Measuring the Impact of Omnichannel Marketing Campaigns

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