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SAP Learning

Exploring Omnichannel Approach in the SAP Emarsys

via SAP Learning

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Overview

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In this course, participants will explore different SAP Emarsys engagement channels, learn content creation strategies for channels, understand their interconnections, explore their benefits, apply them in omnichannel marketing, and analyze and report on their effectiveness in driving successful digital marketing campaigns.

Syllabus

  • Introducing SAP Emarsys Omnichannel Capabilities
    • Defining Omnichannel Marketing in SAP Emarsys
    • Exploring Channel Interconnections with Tactics and Automation
    • Introducing SAP Emarsys Omnichannel Capabilities
  • Discovering Emarsys Loyalty and Digital Ads in SAP Emarsys
    • Leveraging Emarsys Loyalty in Emails​
    • Working with Digital Ads​
    • Discovering Emarsys Loyalty and Digital Ads in SAP Emarsys
  • Utilizing Web Channel and Web Push in SAP Emarsys
    • Building Web Channel Campaigns in SAP Emarsys
    • Creating Web Push Campaign in SAP Emarsys​
    • Utilizing Web Channel and Web Push in SAP Emarsys
  • Discovering Mobile First Approach in the SAP Emarsys
    • Optimizing Mobile First Marketing with SAP Emarsys
    • Incorporating Mobile Design and App-Focused Marketing in SAP Emarsys
    • Discovering Mobile First Approach in the SAP Emarsys
  • Exploring SAP Emarsys Mobile Wallet Campaigns
    • Creating Mobile Wallet Campaigns in SAP Emarsys
    • Deploying Mobile Wallet Campaigns in Emails
    • Exploring SAP Emarsys Mobile Wallet Campaigns
  • Working with Mobile Campaigns in SAP Emarsys
    • Creating SAP Emarsys SMS
    • Managing Mobile Engage Campaigns in SAP Emarsys
    • Working with Mobile Campaigns in SAP Emarsys
  • Measuring the Impact of SAP Emarsys Omnichannel Marketing Campaigns
    • Exploring the SAP Emarsys Program Reporting
    • Tracking the Impact of Omnichannel Marketing Campaigns with Analytics
    • Measuring the Impact of SAP Emarsys Omnichannel Marketing Campaigns

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