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Getting started with SAP Engagement Cloud - Emarsys Edition

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This course will introduce you to the most essential SAP Engagement Cloud - Emarsys Edition platform concepts.

Syllabus

Discovering Key Features and Basics

Getting Started
Identifying Key Features and Benefits
Discovering Key Features and Basics

Managing Data and Contacts

Creating, Setting Up and Managing Contacts
Importing Contact Data Manually
Managing Data and Contacts

Segmenting Contacts

Defining Segments and Different Types of Segments
Creating Contact Criteria-Based Segments and Combined Segments
Segmenting Contacts

Creating Personalized Email Campaigns

Using Email Templates and Managing General Email Settings
Discovering Personalized Email Content Creation
Creating Personalized Email Campaigns

Automating Customer Journeys

Introducing Automations
Exploring Tactics
Automating Customer Journeys

Optimizing Marketing Activities

Exploring Email Analytics
Exploring Best Practices
Optimizing Marketing Activities

Exploring Joule for Consultants

Using AI-Powered Guidance to Accelerate SAP Customer Experience Projects
Exploring Joule for Consultants

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