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Getting started with SAP Emarsys

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Overview

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This course will introduce you to the most essential SAP Emarsys platform concepts.

Syllabus

Discovering Key Features and Basics of SAP Emarsys

Getting Started with SAP Emarsys
Identifying Key Features and Benefits of SAP Emarsys
Discovering Key Features and Basics of SAP Emarsys

Managing Data and Contacts in SAP Emarsys

Creating, Setting Up and Managing Contacts
Importing Contact Data Manually in SAP Emarsys
Managing Data and Contacts in SAP Emarsys

Segmenting Contacts in SAP Emarsys

Defining Segments and Different Types of Segments
Creating Contact Criteria-Based Segments and Combined Segments in SAP Emarsys
Segmenting Contacts in SAP Emarsys

Creating Personalized Email Campaigns for Customer Engagement

Using Email Templates and Managing General Email Settings
Discovering Personalized Email Content Creation
Creating Personalized Email Campaigns for Customer Engagement

Automating Customer Journeys in SAP Emarsys

Introducing Automations in the SAP Emarsys Customer Engagement Platform
Exploring Tactics in SAP Emarsys Customer Engagement
Automating Customer Journeys in SAP Emarsys

Optimizing Marketing Activities

Exploring the SAP Emarsys Email Analytics
SAP Emarsys Best Practices
Optimizing Marketing Activities

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