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Digital Marketing: A Strategic Perspective

via GetSmarter

Overview

Explore techniques, resources, and effective methods to deliver organizational value via an integrated digital marketing approach.

On completion of this program, you’ll walk away with: Practical digital marketing skills to effectively drive lead generation and conversions. The ability to implement an integrated digital marketing strategy. An understanding of how to harness data and key digital marketing tools to make informed business decisions. Unlimited access to edX's Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.

Syllabus

  • Orientation module: Welcome to your Online Campus
  • Module 1: Frameworks for generating customer value
  • Module 2: Paid media: Advertising that reaches customers
  • Module 3: Owned media: Impactful content marketing
  • Module 4: Social media: Listening, promotion and engagement
  • Module 5: Expanding value using mobile technologies
  • Module 6: Using analytics to innovate
  • Module 7: Organizational considerations for digital transformation
  • Module 8: Digital marketing, regulation and the future

Taught by

Professor K Sudhir and Professor Jiwoong Shin

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