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University of Cape Town

Social Media Marketing

University of Cape Town via GetSmarter

Overview

Discover how to use social platforms to drive brand awareness and expand a company’s customer base.

On completion of this course, you’ll walk away with: The knowledge to create social media content that aims to drive engagement and increase brand exposure. The ability to draw up and allocate a social media advertising budget. The tools to effectively measure and optimise the performance of social media campaigns. Unlimited access to edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.

Syllabus

  • Orientation module: Welcome to your Online Campus
  • Module 1: Navigating the social media landscape
  • Module 2: Applying a social media content strategy
  • Module 3: Creating content that drives engagement
  • Module 4: Managing a social media community
  • Module 5: Advertising on social media
  • Module 6: Measuring and optimising a social media marketing strategy
  • Module 7: Social media marketing management
  • Module 8: Consolidating a social media marketing strategy

Taught by

Dr James Lappeman

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