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University of Cape Town

Copywriting for Digital Marketing

University of Cape Town via GetSmarter

Overview

Enhance your ability to generate leads and drive conversion through impactful online copy.

On completion of this course, you’ll walk away with: The ability to create engaging copy that inspires your target audience to take action. The skills to write marketing copy for different digital platforms and social media. The expertise to enhance google search rankings, generate more leads, and increase conversions. Validation of your copywriting ability, with an official digital certificate from UCT. Unlimited access to edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.

Syllabus

  • Orientation module: Welcome to your Online Campus
  • Module 1: Introduction to online copywriting
  • Module 2: Online copywriting best practices and techniques
  • Module 3: Headlines, calls-to-action, and persuasive copy
  • Module 4: Copy for social media and content marketing
  • Module 5: Copywriting for search engine optimisation (SEO)
  • Module 6: Pricing strategies and quoting clients

Taught by

Dr Raeesah Chohan

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