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University of Cape Town

Digital Marketing

University of Cape Town via GetSmarter

Overview

Gain the skills to create and execute a comprehensive digital marketing campaign, from website design and analytics to copywriting for SEO. Get started with the UCT Digital Marketing online short course.

On completion of this course, you’ll walk away with: An understanding of the various elements and channels that make up a holistic digital marketing strategy. Practical skills in web design, analytics, SEO, online copywriting, social media marketing, and email marketing. Knowledge that is transferable to a broad range of contexts and industries, across different career levels. Unlimited access to edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.

Syllabus

  • Orientation module: Welcome to your Online Campus
  • Module 1: An overview of digital marketing
  • Module 2: Website design and analytics
  • Module 3: Search engine optimisation
  • Module 4: Online copywriting
  • Module 5: Online advertising and email marketing
  • Module 6: Social media marketing

Taught by

Dr Nqobile Bundwini

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