Pricing Strategy Courses and Certifications

Coursera

Price Talk Tactics

Master price negotiation tactics—anchoring, bracketing, and trade-offs—to confidently handle B2B pricing conversations and protect margins in live sales deals.

• Coursera
• 2 hours 12 minutes
• Self-Paced
• Paid Course

Coursera

Anchor Price Like Pro

Master price negotiation by anchoring high, managing concession cadence, and using value trades to protect margin across multi-round deals without slowing the sales process.

• Coursera
• 1 hour 37 minutes
• Self-Paced
• Paid Course

University of Virginia;  BCG

Cost and Economics in Pricing Strategy

694 ratings at Coursera

Explore economic factors in pricing, including cost-based approaches, price discrimination, elasticities, and channel pricing. Learn practical models and methods to maximize profits through strategic pricing decisions.

• Coursera
• 12 hours 7 minutes
• Self-Paced
• Paid Course

Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women

17 ratings

Explore customer buying processes, market segmentation, and competitive analysis to develop a compelling Customer Value Proposition and pricing strategy for business growth.

• Coursera
• 4 hours 33 minutes
• Self-Paced
• Paid Course

University of Virginia;  BCG

Customer Value in Pricing Strategy

374 ratings at Coursera

Learn to price products based on customer value and psychology. Explore value-based pricing techniques, measure willingness to pay, and create effective pricing strategies that benefit both consumers and sellers.

• Coursera
• 14 hours 50 minutes
• Self-Paced
• Paid Course

Pricing for Management Consultants & Business Analysts

392 ratings at Udemy

A practical guide how to analyze pricing and find optimal solutions during consulting projects

• Udemy
• 4 hours 31 minutes
• Self-Paced
• Paid Course

Revenue and Pricing Analytics with Excel & Python.

294 ratings at Udemy

Maximize Product availability and Boost Business profitability with the art of pricing!

• Udemy
• 13 hours 12 minutes
• Self-Paced
• Paid Course

Commercial Pricing Strategies - Solutions (Comprehensive)

245 ratings at Udemy

Pricing strategies and structuring of project financials.

• Udemy
• 2 hours 5 minutes
• Self-Paced
• Paid Course

University of Virginia;  BCG

Pricing Strategy in Practice

171 ratings at Coursera

Explore pricing strategy through a real-world case, applying cost, customer value, and competition lenses to recommend optimal pricing and adapt to market disruptions.

• Coursera
• 13 hours 23 minutes
• Self-Paced
• Paid Course

University of Virginia;  BCG

Market and Competition in Pricing Strategy

235 ratings at Coursera

Analyze market dynamics to maximize revenue through competitive pricing strategies. Learn to predict and respond to competitors' moves while avoiding legal pitfalls and optimizing profits across product lifecycles.

• Coursera
• 11 hours 50 minutes
• Self-Paced
• Paid Course

Pricing Your Services: Conquer the Five Pitfalls

186 ratings at Udemy

Learn how to develop a pricing system that helps you overcome common pricing pitfalls.

• Udemy
• 1 hour 21 minutes
• Self-Paced
• Free Online Course

Product Monetization: From Strategy to Sustainable Revenue

6 ratings at Udemy

Product Monetization Management for Product Managers Pricing, Subscriptions, Freemium, and Revenue Growth

• Udemy
• 3 hours 12 minutes
• Self-Paced
• Paid Course

Coursera Credential

Deal Negotiation, Pricing Strategy & Stakeholder Mapping

Master deal negotiation, pricing strategy, and stakeholder mapping for B2B sales. Build skills in BATNA prep, price anchoring, discount structuring, and closing techniques through realistic simulations.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 10 courses

Salesforce

Price Products with Industries Pricing Designer

Learn how to create, assign, and manage product prices in your shared catalog.

• Trailhead
• 1 hour 50 minutes
• Self-Paced
• Free Online Course

Amazon Web Services;  Amazon

Introduction to SaaS Pricing and Packaging

Discover strategic approaches to SaaS pricing on AWS, from identifying customer value to developing effective pricing models that drive acquisition, retention, and revenue growth.

• AWS Skill Builder
• 30 minutes
• Self-Paced
• Free Certificate