This course was developed by members of AWS Technical Field Communities (TFC), an AWS community of technical experts. The content is intended to complement our standard training curriculum and augment your AWS learning journey.
Are you facing challenges in determining the right pricing strategy for your generative artificial intelligence (AI) features in Software-as-a-Service (SaaS)? The Generative AI Pricing and Packaging for SaaS course explores how to capture value from generative AI innovations within AWS SaaS solutions. This training addresses the fundamental shift in SaaS business models triggered by generative AI, offering frameworks to measure value, evaluate direct versus indirect monetization approaches, and design packaging for different generative AI capability types (Agents, Co-pilots, Generators, and Service as Software). Through real-world AWS partner examples, you'll learn how to balance traditional models with innovative approaches like outcome-based pricing, helping you create pricing strategies that resonate with customers while supporting sustainable business growth in this rapidly evolving market.
Course objectives
- Understand the value framework for generative AI:
- Evaluate direct vs. indirect monetization approaches:
- Design effective pricing models:
- Create targeted packaging strategies:
- Address critical considerations:
- Measure and communicate value:
- Implement practical strategies:
Intended Audience:
- Account/Sales Managers
- Alliance Leads
- Architects
- Business Development/Analyst Managers
- Business Users
- Cloud Operators
- Decision Makers
- Developers
- Pre-Sales Consultants
- Project/Program/Delivery Managers
- Security Engineers
- Trainers
Recommended Skills
- None
Course outline
- How to Use This Course
- Introduction: The impact of generative AI in SaaS pricing strategies
- Lesson 1: Do you know what value generative AI innovation is creating for your customers?
- Lesson 1: Knowledge Check
- Lesson 2: What is right - direct or indirect monetization? Is outcome-based pricing right for your customers??
- Lesson 2: Knowledge Check
- Lesson 3: How should your pricing differ for agents, co-pilots, generators, or service as software?
- Lesson 3: Knowledge Check
- Lesson 4: What are some other aspects to consider?
- Lesson 4: Knowledge Check
- Lesson 5: How do you measure and communicate generative AI value to your customers?
- Lesson 5: Knowledge Check
- Conclusion
- Contact Us
