Marketing Analytics Courses and Certifications

Unilever

Advanced Tools for Digital Marketing Analytics

66 ratings at Coursera

Explore cutting-edge digital marketing analytics tools: automation, predictive analytics, video/mobile trends, AI, NLP. Learn scalability, targeting, and ethical considerations while preparing for a marketing analyst career.

• Coursera
• 21 hours 8 minutes
• On-Demand
• Paid Course

Business Analytics: Marketing Data

1109 ratings at LinkedIn Learning

Get more value from your organization's sales data. Discover how to use business analytics tools and techniques to create actionable insights, generate more leads, and close more deals.

• LinkedIn Learning
• 35 minutes
• On-Demand
• Free Trial Available

Coursera

Google Analytics for Beginners: Marketing Essentials

15 ratings at Coursera

Master Google Analytics 4 for e-commerce: set up tracking, analyze user behavior, create custom reports, and optimize conversion funnels to boost online store performance.

• Coursera
• 2 hours 17 minutes
• On-Demand
• Paid Course

Digital Marketing Analytics

13 ratings at Coursera

Learn to analyze digital marketing data, create effective campaigns, optimize websites, and leverage emerging technologies to drive business growth and engage customers online.

• Coursera
• 16 hours 23 minutes
• On-Demand
• Paid Course

Grow Your Business with Snapchat

1 rating at CreativeLive

Grow Your Business with Snapchat with Inna Semenyuk

• CreativeLive
• 1 hour 22 minutes
• On-Demand
• Paid Course

Social Media Marketing Analytics

Discover comprehensive digital marketing analytics strategies across social media, web, email, and mobile platforms to optimize campaigns and drive data-driven business decisions.

• Coursera
• 2 days 8 hours 54 minutes
• On-Demand
• Paid Course

Saïd Business School

Oxford Digital Marketing: Disruptive Strategy Programme

Master disruptive digital marketing strategies, data analytics, and emerging channels to transform your marketing approach in today's rapidly evolving landscape.

• GetSmarter
• 8 weeks, 8 hours a week
• 8th Apr, 2026
• Paid Course

Coursera

Marketing Automation, Analytics, and Brand Compliance

Master email automation, analytics, and brand compliance through hands-on projects building campaigns, analyzing performance data, and conducting brand audits for marketing roles.

• Coursera
• 5 hours 31 minutes
• On-Demand
• Paid Course

Advertising Media: Harnessing the Data

Master advertising media planning fundamentals, Excel calculations, and digital campaign analysis to create effective TV and digital media strategies.

• OpenLearning
• 15 hours
• On-Demand
• Paid Course

Digital Marketing: A Strategic Perspective

Master integrated digital marketing strategies to drive lead generation, conversions, and organizational value through paid, owned, and social media channels.

• GetSmarter
• 8 weeks, 7 hours a week
• 20th May, 2026
• Paid Course

Email Marketing

Discover how to plan, build, and evaluate effective email marketing campaigns that grow subscriber lists, craft compelling messages, and boost conversions through data-driven insights.

• VDCI
• 6 hours
• On-Demand
• $325.00

Google Analytics

Gain experience with Google Analytics 4 to track website activity, evaluate campaigns, and make informed marketing decisions through data interpretation and reporting.

• VDCI
• 12 hours
• On-Demand
• $650.00

Microcredential

Strategic Business Analytics

1278 ratings at Coursera

Develop business intelligence insights using statistical techniques in R, covering analytics approaches across industries and learning to present findings effectively to stakeholders.

• Coursera
• 4 weeks, 10 hours a week
• On-Demand
• Paid Course
• 4 courses

Digital Marketing Circuit (Live Online)

2637 ratings at CourseHorse

Master digital marketing essentials from customer acquisition to analytics, creating effective campaigns across multiple channels while receiving personalized mentorship to measure and optimize your marketing strategies.

• CourseHorse
• 16 hours
• On-Demand
• $750.00

Digital Marketing Short-course (Live Online)

2637 ratings at CourseHorse

Master the art of driving growth and boosting customer engagement with a comprehensive digital marketing program led by industry experts.

• CourseHorse
• 200 hours
• On-Demand
• $4,500.00