Social Media Marketing Foundations

Introduction

• What is social media marketing?

1. Creating a Social Media Strategy

• Set strategic goals
• Define your audience

2. Choosing the Right Channels

• Invest in a smart mix of channels
• The most widely used social networks
• Messaging and chat-based networks
• Niche social networks to consider

3. Publishing on Social Media

• Crafting engaging messaging
• Balancing an editorial calendar
• Understanding paid advertising

4. Interacting with Customers

• Building and maintaining a community
• Providing social-first customer service

5. Selling on Social Media

• Encouraging direct and assisted sales
• Partnering with influencers

6. Measuring Social Media Activity

• Attributing social actions to results

7. Innovating with Social Media

• Shifting to passive and private
• Experimenting beyond best practices

Conclusion

• Staying updated on social media marketing