Brand Awareness Courses and Certifications

Coursera

Brand Awareness Using Digital Brand Activation

16 ratings at Coursera

Build digital brand activation campaigns: analyze brand identity and messaging, pick communication channels, interpret social media engagement and conversion metrics, and plan a content calendar.

• Coursera
• 4 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Create a Brand Awareness Survey in Qualtrics

16 ratings at Coursera

Build a basic brand awareness and performance survey in Qualtrics to gauge target market perceptions of your brand and compare them with key competitors.

• Coursera
• 1 hour 55 minutes
• Self-Paced
• Paid Course

Board Infinity

Mastering Brand Awareness: Fundamentals to Advanced

Build brand awareness from identity to measurement: craft positioning and personas, run social, content and paid campaigns, and track KPIs with Google Analytics and Tableau dashboards.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Coursera

Track Brand Awareness

Configure a simulated brand awareness tracker, pipe its data into a Looker Studio dashboard, and turn unaided awareness trends into influencer, PR, and event activations.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Measure and Monitor Brand Presence Online

Distinguish quantitative from qualitative brand awareness metrics and apply social media monitoring tools to capture and organize brand mentions into structured tracking systems for ongoing analysis.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Measure Brand Buzz

Measure brand awareness with social listening: weigh quantitative metrics like share of voice against sentiment, then capture live X (Twitter) mentions into a Brand Mention Snapshot.

• Coursera
• 1 hour 9 minutes
• Self-Paced
• Paid Course

Coursera

Track & Grow Brand Mentions

Set up brand mention tracking with Google Alerts and monitoring dashboards, interpret impressions, mentions and share of voice, and report visibility trends to guide campaigns.

• Coursera
• 1 hour 54 minutes
• Self-Paced
• Paid Course

Coursera

SEO Visibility, Keyword Research, and Auditing

Measure SEO visibility through impressions, CTR, and bounce rate, research and forecast keywords, run Semrush gap and site audits, and track brand mentions.

• Coursera
• 9 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

AI for Brand Visibility

Generate on-brand marketing visuals with generative AI: design prompts, apply the inference pipeline, write SEO-optimized alt text, and publish accessible, campaign-ready assets.

• Coursera
• 2 hours 2 minutes
• Self-Paced
• Paid Course

Coursera

Measure Campaign Lift with Brand Surveys

Deploy brand-lift surveys inside advertising platforms and analyze results against control groups to quantify awareness, preference, and intent beyond clicks and impressions.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

EDUCBA

Guerrilla Marketing Strategies for Business Growth

Design guerrilla marketing campaigns on a small budget: apply core principles, unconventional promotion, and competitive campaign tactics to boost brand recall and word-of-mouth engagement.

• Coursera
• 2 weeks, 2 hours a week
• Self-Paced
• Paid Course

Coursera

SEO Visibility: Build and Monitor Your Brand Online

Measure SEO visibility through impressions, clicks, CTR and bounce rate, research keywords in Google Keyword Planner, run SEMrush gap and audit reports, and track brand mentions.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course

AI Search Operating System

Audit your brand's AI search visibility across four layers — discoverability, clarity, authority, trust — then set KPIs, assign ownership, and build a 90-day plan for leadership.

• Semrush Academy
• 41 minutes
• Self-Paced
• Free Certificate

The Social Guide

Warriorplus Affiliate Marketing Tutorial for Beginners

1 rating

Master Warriorplus affiliate marketing with this comprehensive beginner's guide, covering platform navigation and pro-level strategies for success.

• YouTube
• 37 minutes
• Self-Paced
• Free Video

All You Need to Know About Influencer Marketing

Master influencer marketing from strategy to execution, covering campaign planning, influencer selection, ROI measurement, and platform-specific tactics for TikTok and Instagram success.

• YouTube
• 1 hour 15 minutes
• Self-Paced
• Free Video