Measure and Monitor Brand Presence Online

Overview

Did you know that businesses using AI-powered lead management experience up to 50% higher sales productivity? Automating lead tracking and funnel optimization can transform how marketing teams drive revenue. This Short Course was created to help professionals in this field master lead management automation and performance funnel optimization to drive revenue growth and operational efficiency. By completing this course, you will be able to use CRM tools to manage leads, automate updates, and analyze funnel performance to identify bottlenecks and improve conversion rates—skills you can immediately apply to create smarter, faster marketing pipelines. By the end of this 3-hour long course, you will be able to: Apply CRM capabilities to import new leads, update their status, and create associated tasks. Analyze a performance funnel report to calculate conversion rates and identify bottlenecks. This course is unique because it combines AI-driven automation with practical CRM strategies, teaching you how to optimize every stage of your marketing funnel for greater visibility, agility, and measurable growth. To be successful in this project, you should have: Basic digital marketing knowledge CRM platform familiarity Understanding of sales processes Spreadsheet management skills

Syllabus

Module 1: Quantitative and Qualitative Brand Measurement

Learners will distinguish between different measurement approaches for brand awareness, understanding when to apply quantitative metrics versus qualitative insights in real-world brand monitoring scenarios.

Module 2: Social Media Monitoring Tools Application

Learners will systematically apply social media monitoring tools to capture and organize brand mentions into structured tracking systems that support ongoing analysis and strategic decision-making.