Social Media Marketing

By the end of this project, you will create a sample social media graphic for business. The graphic is shareable across your business’ social media platforms. You will be able to incorporate the color palette from your business style guide, in order to create brand recognition as part of your social media marketing strategy. This course will include an introduction to Canva, how to determine your canvas size for a social media post, incorporate images specific to your business into a social media post, and prepare a post for your social media channels. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

By the end of this project, you will create six social media visuals(Facebook Cover, Facebook Post, YouTube Thumbnail, YouTube Channel Art, Instagram Post and Twitter Header) for your business. These visuals are shareable across other social media channels. This course will include an introduction to Canva, how to create social media visuals from scratch by keeping one business theme in mind and prepare them for publishing. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

By the end of this project, you will be able to set up a Facebook Ads campaign. Throughout the project, you will be able to create a Business Manager account and an Ad account. We will also be able to create a new Facebook Ads campaign and to select the right objective for it. Moreover, you will create the Ad Sets and set its elements: the budget, the duration, the audience, and the placement. Finally , you will be able to select an existing Ad to boost or to create an Ad from scratch which is the last step before launching the Facebook Ads campaign. This project is for intermediate Social Media Managers, who already have the basics of how to manage a Facebook page, can deal with Facebook Business and posts easily, and who are interested in setting up Facebook Ads campaigns in a correct way. Learning to use Facebook Ads enables you to have control over your spending on Social Media, get clear insights about the performance of your Facebook Ads campaigns and finally reach your perfect audience easily.

In a continuously changing business landscape, brands hold more significance than ever before. As consumers become increasingly discerning, and societal values continuously evolve, understanding the multifaceted roles of brands becomes imperative for driving meaningful market impact. This course will challenge you to view brands as more than mere assets for business success. We explore how brands resonate with the human experience, influencing not only consumer choices but also shaping social norms and cultural narratives. From fostering emotional connections through compelling storytelling to driving positive societal change, you'll uncover the potential of brands as catalysts for both economic growth and responsible citizenship. This course is designed for marketing professionals, brand managers, entrepreneurs, and anyone seeking to enhance their brand management skills and drive success in the competitive market. It caters to Learners who aim to grasp the significance of brands not only as valuable assets but also as influential entities shaping societal dynamics. There are no specific prerequisites for this course. A basic understanding of marketing principles and branding concepts will be helpful, but not mandatory. An open mind and curiosity about the broader societal impact of brands will enhance the learning experience.

Can AI be used to help us to create effective copy that actually converts? In this 2-hour project-based course, you'll discover how to leverage ChatGPT, a cutting-edge AI tool, to produce compelling content for an eco-friendly water bottle. As brands compete fiercely for consumer attention, the ability to quickly craft resonant and authentic copy becomes invaluable. You'll journey through defining the bottle's unique selling points, researching your target audience, and refining your copy to ensure it feels genuinely human. By the end, you'll have a piece of copy that not only captivates but also resonates with its core user. Ideal for budding copywriters and marketers, this course requires just a web browser and a dash of creativity. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

In this 1-hour long project-based course, you will learn how to Create engaging videos from Texts, Create interactive videos from visuals. and Brand videos with customized features. By the end of this project, learners will be skilled at using Pictory.ai to create and customize engaging videos for marketing. They'll learn to transform scripts and articles into videos, add text, combine pictures and clips, edit existing videos, and create a consistent brand look across all videos. This will enable them to produce high-quality video content effortlessly, enhancing their marketing narratives.

This Guided Project, led by Jana Porter, and expert in AI-driven social media communication, was created to help social media professionals and marketers harness AI tools to strategize and design a social media campaign tailored for the successful launch of a product by using ChatGPT, Canva's integrated AI-powered tools and human creativity. In this project-based course, you will learn how to set up a Canva account with a Pro trial and Brand Hub, design effective ChatGPT prompts for the development of a social media campaign strategy, combine AI-powered tools within Canva Magic Studio and human creativity to design branded and accessible social media content, and develop a social media campaign pack by exporting social media content in formats suitable for platform distribution. To achieve this, you'll step into the shoes of a Social Media Manager at SKIN Beauty, a small skincare start-up, tasked with strategizing and designing a social media campaign on Instagram to launch your new all-natural ingredient foundation, called NKD, making young, environmentally-conscious consumers aware of your new product. This project is unique because it combines the strategic power of ChatGPT with the design prowess of Canva to support every step of your creative process. While tailored for Instagram, the skills acquired in this Guided Project are applicable across various social media platforms. To succeed in this project, you need a Canva Pro Account using Canva's 30-day free trial, a free or paid ChatGPT account and knowledge of basic design principles and social media platforms.

This course provides an in-depth understanding of how to leverage social listening to enhance customer engagement. It covers the foundational concepts and frameworks of social listening, its specific applications, real-world examples, and concrete skills and competencies. It aims to equip learners with the ability to effectively use social listening to manage their online reputation. By exploring the foundational concepts and frameworks of social listening, participants will gain insight into the powerful impact of monitoring and analyzing online conversations. The course will reveal how social listening can transform mere data into strategic insight, enabling companies to proactively engage with their audience, anticipate market trends, and manage their brand reputation more effectively. The course also looks at the strategic aspects of social listening - crafting actionable strategies from data, using analytical skills to interpret information, and making decisions that align with business goals. Whether you're a marketing professional, a business owner, or a communications expert, this course will give you a grounding in using social listening as a tool to boost your organization's online presence and customer interaction. This course is ideal for Marketing Managers, Social Media Managers, Brand Managers, Public Relations Executives, and Business Owners, providing them with the skills to leverage social listening for enhanced customer engagement and strategic decision-making. A basic understanding of business and business practices will be helpful, as well as some knowledge of social media, online marketing concepts, and reputation management, but this is not mandatory. An open mind and curiosity regarding the subject matter is all that is needed. By the end of this course, participants will be able to describe the role of social listening in customer engagement, list various social listening tools and their uses, develop effective social listening strategies, and apply these strategies to real-world scenarios.

The course on GenAI for Social Media Marketing Specialists, offered by the GenAI Academy, delves into how Generative Artificial Intelligence (GenAI) can transform marketing practices. This program equips learners with the knowledge and skills required to utilize GenAI effectively and creatively in client projects. This course is designed for social media marketing experts at all skill levels. It caters to team leaders looking to enhance team efficiency and innovation, social media marketing specialists focused on improving content creation and campaign management, and career transitioners aiming to excel in social media marketing and stay ahead with sought-after skills. While no prior AI knowledge is required, it’s beneficial to have a deep understanding of popular social networks like Facebook, Instagram, Twitter, and LinkedIn. Strong writing skills, effective communication, the ability to analyze social media data, and creativity in developing engaging content are also essential. A solid grasp of fundamental marketing concepts can enrich your learning journey. Upon successful completion of the program, students at all proficiency levels will be equipped to seamlessly incorporate GenAI into their marketing strategies, leading to improved efficiency, productivity and positive results in their social media campaigns.

Did you know that Instagram can be a powerful tool for growing your email list? In this 2-hour guided project, you'll learn how to leverage ManyChat and Make.com to create an automated system for building your email list through Instagram interactions. You'll design ManyChat triggers for Instagram posts, implement user data collection with Google Sheets integration, and develop an automated email delivery system using Make.com and Gmail. By the end, you'll have a fully functional email collection system that seamlessly captures leads from Instagram and delivers personalized content. This project is perfect for social media marketers and entrepreneurs looking to enhance their digital marketing skills. No prior experience with ManyChat or Make.com is required, but basic familiarity with Instagram and email marketing concepts will be helpful. Important note: To complete this project, you will need to create or have two Instagram accounts, one must be a business account. Full instructions are inside for getting your accounts configured and connected to Meta correctly.

Creating content that stands out on Facebook requires a mix of compelling writing, eye-catching visuals, and engaging videos. In this course, you’ll develop the essential skills to craft posts that capture attention, drive engagement, and resonate with your audience. You’ll start by mastering the art of writing effective Facebook posts, learning how to structure content for maximum impact and leverage AI tools for ideation. Next, you’ll explore visual storytelling, using photos, graphics, and design techniques to enhance your content. Finally, you’ll dive into video creation, discovering how to plan, shoot, and edit engaging videos optimized for Facebook Watch. By the end of this course, you will be able to: - Create engaging written posts optimized for Facebook's Feed - Produce visually compelling photo and graphic content - Develop effective video content for Facebook Watch - Create engaging content with Facebook's powerful tools

This course will help you create high-quality Instagram content across various formats, including Feed posts, Stories, Reels, and Carousels. You’ll develop storytelling skills, write compelling captions, and craft effective calls-to-action to boost engagement. You’ll also learn mobile photography and visual design principles to capture and edit visually cohesive images for your Instagram grid. Additionally, you’ll explore Reels production, mastering video editing, transitions, and trending audio strategies. Through hands-on activities, you’ll apply these skills to produce engaging, high-impact content that resonates with your audience. By the end of this course, you will be able to: - Create high-quality photos and visuals optimized for Instagram - Produce engaging Reels and video content - Write compelling captions that drive engagement - Develop effective content workflows combining mobile and desktop tools

This course will help you create high-quality TikTok content across various formats, including standard videos, duets, stitches, challenges, and the newer image carousel format. You'll develop storytelling skills, master TikTok's video editing tools, and craft effective hooks to boost engagement. You'll also learn mobile videography principles to capture visually compelling footage for your TikTok videos. Additionally, you'll explore sound strategy, mastering trending audio, transitions, and effects. Through hands-on activities, you'll apply these skills to produce engaging, high-impact content that resonates with your audience. By the end of this course, you will be able to: - Create high-quality content optimized for TikTok in various formats including short videos, longer videos, and image carousels - Use TikTok's editing tools, effects, and transitions effectively - Incorporate trending sounds and music strategically - Develop effective content workflows combining mobile and desktop tools, including AI tools for content enhancement - Apply fundamental video and audio editing techniques

Mastering Social Media Data for Business Insights is an intermediate-level course designed for marketing professionals, data analysts, and business intelligence specialists who want to transform social media noise into strategic business intelligence. In today's digital landscape, organizations need professionals who can extract meaningful insights from the 2.5 quintillion bytes of social media data generated daily. This course equips you with the technical skills and strategic mindset to collect, analyze, and visualize social media data effectively using Python, APIs, and advanced analytics tools. You'll learn to identify trends across Twitter, Instagram, and LinkedIn, create compelling data visualizations that drive action, and implement predictive models that anticipate customer behavior. Through real-world case studies from companies like Amazon, McDonald's, and educational institutions, you'll discover how social media analytics drives measurable business outcomes. The course combines video lessons, hands-on coding exercises, and a comprehensive capstone project where you'll develop a complete social media analytics strategy. Whether you're looking to enhance your current analytics capabilities or transition into social media intelligence, this course provides the foundation to turn social media data into competitive business advantages.

Master the essential skills every digital marketer needs to streamline social media operations and deliver consistent customer engagement. Are you spending hours manually posting content and struggling to respond to customer comments in a timely, brand-appropriate way? This Short Course was created to help Digital Marketing professionals accomplish efficient social media management through proven scheduling tools and systematic response frameworks. By the end of this course, learners will confidently manage basic scheduling workflows and maintain a professional, consistent online voice. By completing this course, you'll be able to identify the leading scheduling platforms that automate content distribution across networks and implement template-based response systems that ensure consistent, professional customer interactions within required timeframes. You'll gain practical knowledge of industry-standard tools and develop workflows that reduce manual effort while improving response quality and speed. By the end of this course, you will be able to: Recognize popular scheduling tools used for social media content Apply response templates to address customer comments on social media This course is unique because it focuses on operational efficiency rather than content creation, giving you the systematic approaches that separate professional social media managers from casual users. To be successful in this course, you should have basic familiarity with major social media platforms and understand fundamental customer service principles. By the end of this course, learners will confidently manage basic scheduling workflows and maintain a professional, consistent online voice.

Did you know that businesses using AI-powered lead management experience up to 50% higher sales productivity? Automating lead tracking and funnel optimization can transform how marketing teams drive revenue. This Short Course was created to help professionals in this field master lead management automation and performance funnel optimization to drive revenue growth and operational efficiency. By completing this course, you will be able to use CRM tools to manage leads, automate updates, and analyze funnel performance to identify bottlenecks and improve conversion rates—skills you can immediately apply to create smarter, faster marketing pipelines. By the end of this 3-hour long course, you will be able to: Apply CRM capabilities to import new leads, update their status, and create associated tasks. Analyze a performance funnel report to calculate conversion rates and identify bottlenecks. This course is unique because it combines AI-driven automation with practical CRM strategies, teaching you how to optimize every stage of your marketing funnel for greater visibility, agility, and measurable growth. To be successful in this project, you should have: Basic digital marketing knowledge CRM platform familiarity Understanding of sales processes Spreadsheet management skills

Ready to stop wrestling with cropped logos and pixelated graphics? Master the fundamentals of professional social media visual creation in under 90 minutes. This Short Course was created to help digital marketing professionals accomplish consistent, on-brand visual content creation across all major social media platforms. By completing this course, you'll be able to confidently create pixel-perfect graphics that display flawlessly on Facebook, Instagram, and LinkedIn while maintaining your brand's professional appearance. No more guesswork about image sizes or brand consistency – you'll have the technical specifications and design workflows to produce engaging visuals that stop the scroll. By the end of this course, you will be able to: Identify the correct image dimensions for posts across Facebook, Instagram, and LinkedIn. Create professional social media graphics using brand guidelines in Canva. Export optimized graphics for immediate use in social media content workflows. This course is unique because it combines technical precision with creative application, giving you both the specifications knowledge and hands-on design skills needed for immediate workplace impact. To be successful in this project, you should have basic familiarity with social media platforms and willingness to learn design tools.

Master the data-driven approach to social media management that transforms scattered posting into strategic, measurable campaigns. This Short Course was created to help digital marketing professionals accomplish systematic content scheduling and performance optimization. By completing this course, you'll be able to streamline your content workflow using professional scheduling tools, track meaningful engagement metrics, and translate analytics into actionable insights that boost your social media ROI. You'll discover how to schedule weekly content calendars with all required assets, implement UTM tracking for comprehensive campaign measurement, and analyze performance patterns to optimize future content strategies. By the end of this course, you will be able to: Apply social media management tools to schedule a weekly content calendar with all required assets. Analyze weekly performance data to recommend optimization actions. This course is unique because it bridges the gap between content creation and performance measurement, showing you exactly how to use data to guide your social media decisions rather than relying on guesswork. To be successful in this project, you should have a background in basic digital marketing concepts and familiarity with major social media platforms.