Overview

Boost Your Brand’s SEO Visibility is a beginner–intermediate course for digital marketers who want their content to rank higher and reach more people. You’ll explore key SEO metrics like impressions, clicks, CTR, and bounce rate to understand how visibility is measured. Then you’ll use Google Keyword Planner to research and evaluate high-value keywords, organizing them in a spreadsheet for a product page. Finally, you’ll run a SEMrush Keyword Gap report to spot competitor-only keywords and summarize three opportunities in a simple presentation slide. Through videos, readings, hands-on labs, and quizzes, you’ll practice the real tasks marketers use every day. By the end, you’ll be able to explain SEO metrics clearly, run keyword research with confidence, and identify competitor-driven opportunities that improve brand visibility.

Syllabus

Boost Your Brand's SEO Visibility

Boost Your Brand’s SEO Visibility is a beginner–intermediate course for digital marketers who want their content to rank higher and reach more people. You’ll explore key SEO metrics like impressions, clicks, CTR, and bounce rate to understand how visibility is measured. Then you’ll use Google Keyword Planner to research and evaluate high-value keywords, organizing them in a spreadsheet for a product page. Finally, you’ll run a SEMrush Keyword Gap report to spot competitor-only keywords and summarize three opportunities in a simple presentation slide. Through videos, readings, hands-on labs, and quizzes, you’ll practice the real tasks marketers use every day. By the end, you’ll be able to explain SEO metrics clearly, run keyword research with confidence, and identify competitor-driven opportunities that improve brand visibility.

Discover Keywords: Forecast Traffic & Costs

This short, practical course teaches you how to transform keyword ideas into actionable insights through discovery, forecasting, and ROI analysis. You’ll learn to identify high-value keywords, apply filters by audience, location, and language, and connect search intent to real campaign goals. Lesson 1 explores keyword discovery tools and intent types—informational, navigational, and transactional—helping you build a focused keyword playbook. Lesson 2 moves into forecasting, using tools like Google Keyword Planner to analyze impressions, CTR, CPC, and costs, comparing different plans to evaluate ROI. With interactive coaching, discussions, and downloadable worksheets, you’ll gain hands-on experience applying data-driven methods. By the end, you’ll confidently forecast performance, interpret results, and communicate insights that support smarter, measurable marketing decisions.

Audit SEO Gaps with SEMrush Reports

Search visibility grows when you can spot what competitors are doing right and fix what holds your own site back. In this course, you’ll learn how to use SEMrush to uncover keyword and backlink opportunities, diagnose technical issues, and translate insights into action. Through real-world cases, guided reflections, and hands-on labs, you’ll build the practical skills SEO teams use every day—from analyzing competitor data to running audits that improve performance and collaboration.

Track & Grow Brand Mentions

In this short, hands-on course, learners explore how to monitor and interpret online conversations that shape a brand’s visibility. Using tools like Google Alerts and web monitoring dashboards, the course walks through setting up brand mention tracking, interpreting key metrics such as impressions, mentions, and share of voice, and understanding how those numbers reflect awareness growth. Through guided activities, learners create alert labels, analyze data for accuracy, and organize findings into clear reports. Case examples and interactive discussions help connect tracking metrics to real-world marketing decisions. By the end, learners can confidently measure brand visibility trends, identify new awareness opportunities, and communicate results that link monitoring insights to campaign performance.