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Search visibility grows when you can spot what competitors are doing right and fix what holds your own site back. In this course, you’ll learn how to use SEMrush to uncover keyword and backlink opportunities, diagnose technical issues, and translate insights into action. Through real-world cases, guided reflections, and hands-on labs, you’ll build the practical skills SEO teams use every day—from analyzing competitor data to running audits that improve performance and collaboration.
