Overview

Google, IBM & Meta Certificates – 40% Off

One plan covers every Professional Certificate on Coursera.

Search Engine Optimization (SEO) is one of the most effective digital marketing strategies for driving sustainable organic traffic, increasing search visibility, and improving business growth. In this comprehensive SEO course, you'll learn how to build and execute a complete SEO strategy—from keyword research and content optimization to technical SEO, link building, analytics, and AI-powered workflows. Through hands-on labs and practical demonstrations, you'll gain experience using industry-standard tools such as SEMrush, Google Search Console, Google Analytics 4 (GA4), Screaming Frog, MozBar, Google Trends, Keyword Planner, and ChatGPT. You'll learn to perform SEO audits, optimize websites for search engines, improve Core Web Vitals, analyze competitors, create SEO-friendly content, earn high-quality backlinks, and measure performance using data-driven insights. Whether you're a digital marketer, business owner, freelancer, content creator, or aspiring SEO specialist, this course provides the practical skills needed to improve search rankings, increase organic website traffic, and drive long-term business results in today's AI-driven search landscape.

Syllabus

SEO Foundations and Website Setup

This module establishes what SEO is, how search engines decide what to rank, and how on-page and off-page work together. Learners then prepare a basic website for search by understanding technical terminology, page requirements, and the essential pages every site needs.

Keyword Research and Competitor Analysis

This module teaches learners how to identify keywords with real search demand and commercial intent. They will use Google Keyword Planner, Keyword Surfer, MozBar, Google Trends, SEMRush, and competitor analysis to build a clean, prioritized keyword list.

SEMRush SEO Toolkit Mastery

This module teaches learners how to use SEMRush as a complete SEO research and audit platform. They will set up an account, navigate dashboards, run keyword and content research, and execute backlink and on-page audits.

Content Strategy and On-Page SEO

This module covers content as the engine of SEO and on-page elements as the levers that turn relevance into rankings. Learners study content strategy, writing for quality, the three on-page priorities, internal linking, and URL structure.

Off-Page SEO and Link Building

This module shifts from on-page work to off-page authority. Learners study how backlinks, anchor text, and link diversity influence rankings, then practice nine concrete link-building strategies.

Advanced Link Building Tactics

This module extends link building with higher-leverage tactics: edu links from universities, linkable assets and outreach scripts, PR-driven and event-driven links, and viral content including memes and GIFs.

Technical SEO, Audits, and Site Performance

This module covers the technical foundations: HTTPS, search console and analytics setup, duplicate and 404 errors, site speed, WordPress-specific optimization, hosting, user experience metrics, and how to run a complete manual SEO audit.

Analytics, Algorithms, Local SEO, and AI-Powered SEO

This module closes the course by combining measurement and growth. Learners study Google algorithm updates, set up GA4 and Search Console reporting, manage duplicate and thin content, run local SEO, and use ChatGPT to accelerate the entire SEO workflow.