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Zero To Mastery

SEO Bootcamp: Learn Search Engine Optimization for Google & LLMs

via Zero To Mastery

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Overview

Learn SEO best practices from scratch. No fluff. This course makes SEO easy to understand and gives you simple, actionable steps to implement to efficiently rank your website (or your clients’) on the first page of Google and start driving organic traffic to your website!
  • Rank on Google using highly targeted keyword research
  • Maximize your traffic using content optimization techniques
  • Step-by-step guides and demonstrations on how to use both free and paid SEO industry tools
  • Accelerate your SEO success using proven link building strategies
  • Understand Google's current key ranking factors and how to take advantage of them
  • The SEO best practices that will maximize the return on your effort (80/20 Rule)

Syllabus

  •   Introduction
    • SEO Bootcamp: Learn Search Engine Optimization
    • Welcome to This Course!
    • Exercise: Meet Your Classmates and Instructor
    • Understanding Your Video Player
    • Set Your Learning Streak Goal
  •   Section 1: SEO Introduction
    • Google Search: What Is It?
    • Google Search: How Does it Work?
    • Google Search: How Is It So Fast?
    • What is Traditional SEO?
    • Google SERP Breakdown
    • Updates on Google SERP
    • Most Important Google Ranking Factors - 2025
    • Three Pillars of SEO and Course Structure
    • Debunking SEO Myths
    • EXERCISE: Become an SEO Detective
    • Let's Have Some Fun (+ Free Resources)
  •   Section 2: LLM SEO Introduction
    • Getting Started in SEO: What is LLM SEO?
    • Comparing Search Engine Dominance
    • LLM SEO - How Does It Work?
    • LLM SEO - Why Does It Matter?
    • Traditional SEO vs LLM SEO
  •   Section 3: Online Keyword Research Tools
    • What is Keyword Research?
    • Informational vs. Commercial Search Intent
    • Long Tail vs. Short Tail Keywords (Traditional SEO)
    • Google Keyword Planner: Set Up
    • Google Keyword Planner: Interface
    • Google Keyword Planner: Analyse
    • Semrush Free Trial (exclusive for ZTM Academy students)
    • Semrush Access
    • Semrush Keyword Magic Tool
    • Semrush Organic Keyword Research Tool (Part 1)
    • Semrush Organic Keyword Research Tool (Part 2)
    • Semrush Keyword Gap Tool
    • Google Trends
    • Ubersuggest Keyword Tool (Free Tool)
    • Answer the Public
    • Ahrefs
    • Phrase Matching for LLMs
    • EXERCISE: Finding Keyword Ranking Data
    • Unlimited Updates
  •   Section 4: Conducting Keyword Research
    • Assessing Keywords
    • Minimum Search Volumes
    • Finding Relevant Keywords Using Google Keyword Planner (Part 1)
    • Lovekate vs. Competitors
    • Finding Relevant Keywords Using Google Keyword Planner (Part 2)
    • Using Google SERPs for Keyword Inspo
    • EXERCISE: Competitor Keyword Analysis
    • EEAT and YMYL - Part 1
    • EEAT - Experience - Part 2
    • EEAT - Expertise - Part 3
    • EEAT - Authoritativeness - Part 4
    • EEAT - Trustworthiness - Part 5
    • Course Check-In
  •   Section 5: Content Optimisation (Traditional & LLM SEO)
    • What is Content?
    • Videos, Images, Text: Which is Best?
    • Content Writing: Kickass Titles (Part 1)
    • Content Writing: Kickass Titles (Part 2)
    • Content Writing: Main Content
    • Content Writing: Army Ant Method
    • Content Writing: Army Ant Method (Practical)
    • Content Writing: Battleship Content
    • Traditional SEO Content Optimisation: Threading in Keywords
    • Traditional SEO Content Optimisation: Threading in Keywords (Practical)
    • Optimising Content: H1s and Title Tags
    • LLM SEO Content Optimisation (Best Practices)
    • Keyword Cannibalisation: Deeper Dive
    • EXERCISE: Use ChatGPT For SEO Success
    • Question From Our Community - Common Names
    • Implement a New Life System
  •   Section 6: Technical SEO
    • Introduction
    • Site Architecture: What Is It ?
    • Site Architecture: Best Practices
    • Crawl Budget
    • Sitemap Introduction
    • Sitemaps: Best Practices
    • Submitting a Sitemap Through Google Search Console
    • Robots.txt Introduction
    • Creating a Robots.txt File: Best Practices
    • Page Speed Introduction
    • Page Speed: Best Practices
    • Measuring Page Speed: Google PageSpeed Insights
    • Duplicate Content Introduction
    • Duplicate Content: Best Practices (Part 1)
    • Duplicate Content: Best Practices (Part 2)
    • Internal Linking
    • HTTP vs. HTTPS
    • HTTP Status Codes
    • HTTP Status Codes: Redirect Path Chrome Extension
    • Hreflang Tags: Introduction
    • Hreflang Tags: Best Practices
    • Hreflang Tags: Implementation
    • Creating Hreflang Tags Made Easy
    • Structured Data Markup
    • Exercise: Imposter Syndrome
    • International SEO
    • Mobile SEO Introduction
    • Mobile SEO: Testing
    • Mobile SEO: Best Practices
    • Mobile SEO: Optimising for UX Signals
    • Core Web Vitals Introduction
    • Core Web Vital - 1 - LCP
    • Core Web Vital - 2 - FID
    • Core Web Vital - 3 - CLS
    • Question From Our Community - Redirects
  •   Section 7: SEO for WordPress
    • Why WordPress?
    • What to Look For From a CMS
    • www. vs. non-www.
    • Choosing a Domain Name
    • leandomainsearch.com (Free Tool)
    • bustaname.com (Free Tool)
    • Archive.org for Checking Domain History
    • WordPress Hosting
    • Navigating a WordPress Dashboard
    • Yoast SEO Plugin
    • WordPress Plugin Recommendations
    • Question From Our Community - Choosing a Domain Name
  •   Section 8: Backlinks
    • Backlinks: What Are They and Why They Are Important?
    • Anchor Texts
    • Do-Follow vs. No-Follow Backlinks
    • Backlink Analytics and Checks
    • Moz Domain Authority Check
    • Link Strategy 1: Guest Posting
    • Link Strategy 2: Taking Competitor Backlinks
    • Link Strategy 3: Resource Link Building
    • Link Strategy 4: Broken Link Building
    • Link Strategy 5: Skyscraper Link Building
  •   Section 9: Monitoring the Performance of Keywords and Backlinks
    • Tracking Keyword Rankings: Semrush
    • Tracking Keyword Rankings: Serprobot
    • How Long Does It Take To See Results
    • Checking Competitor Rankings Using Semrush
    • Keeping Track of Your Backlinks
    • Rankings Not Improving?
    • Google Search Console: Clicks to Your Website
  •   Section 10: SEO Website Audits
    • SEO Audits: What Are They?
    • SEO Audit Tools to Consider
    • Using Screaming Frog
    • Website URLs (Part 1)
    • Website URLs (Part 2)
    • Title Tags (Part 1)
    • Title Tags (Part 2)
    • Meta Descriptions (Part 1)
    • Meta Descriptions (Part 2)
    • H1 Tags (Part 1)
    • H1 Tags (Part 2)
    • SEO Audit Presentation: Technical Issues
    • SEO Audit Presentation: Content Issues
    • SEO Audit Presentation: Off-Site Issues
    • Question From Our Community - SEO Audit
  •   Section 11: Site Migrations
    • Introduction
    • 5 Checks Before a Migration: 2-3 Months
    • Benchmark Analysis: Rankings
    • Benchmark Analysis: Backlinks
    • Benchmark Analysis: Indexed Pages
    • Benchmark Analysis: Clicks, Impressions and Traffic
    • Redirect Mapping
    • Pre-Launch Checks: 1 Week to Go
    • Launch Day Checks (Part 1)
    • Launch Day Checks (Part 2)
    • Post-Launch Checks
    • Question From Our Community - Getting an SEO Job
  •   Where To Go From Here?
    • Thank You!
    • Review This Course!
    • Become An Alumni
    • Learning Guideline
    • ZTM Events Every Month
    • LinkedIn Endorsements

Taught by

Scott Stockdale

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