SEO Bootcamp

Introduction to Search Engine Optimization

• What is search engine optimization
• Meet the search engines
• How search engines work
• SEO impact on businesses

Keyword Research

• What is a keyword
• The different types of keywords
• Examining the intent behind a keyword
• Understanding the progression of a search query
• Steps to keyword research
• How to find the best keywords to target
• How to discover your competitors keywords
• Competitive keyword analysis
• Keyword research tools
• Keyword research lab

Competitive Analysis

• How to identify your competitors?
• What to analyze?
• How to use your competitive analysis for keyword targeting?

SEO Content

• What is SEO content
• Different types of SEO content
• Steps to creating SEO content
• How to factor in your customer buying journey when creating SEO content
• How to evaluate your competitors content

On-Page Optimization

• What is on-page optimization
• Elements of on-page optimization
• How to optimize Meta data?
• The importance of sitemaps
• Examining the perfectly optimized web page
• On page optimization lab

Off-Page Optimization

• What is off-page optimization
• The role of backlinks
• Best practices for link building
• How to build internal site links
• How to get backlinks
• Strategies for achieving high ranking

Designing for SEO

• How to structure your website
• How to organize your web pages
• How to design your website navigation
• How to use rich snippets/structure data
• What are Meta robot tags
• How to use Meta robot tags
• What are 404 error pages
• Tips for creating 404 error pages
• What are 301 redirects
• How search engines handle 301 redirects
• The importance of canonicalization
• How to implement canonicalization
• How website speed influence your rankings and how to improve it

Mobile SEO

• Factors that influence Mobile SEO
• The importance of Mobile SEO
• A look at options for creating mobile friendly websites
• Characteristics of mobile websites
• Creating mobile focused content

Video Optimization

• Step to YouTube Video Optimization
• Keyword Research for Video Optimization
• How to Optimize YouTube Videos
• Factors that Affect Your Video Ranking
• Types of Videos to Create
• How to Promote Your Videos

SEO Audit

• What is an SEO Audit?
• How to conduct an SEO Audit?
• Tools for conducting an SEO Audit?
• SEO Audit Lab

Measuring & Reporting on SEO Success

• KPIs for Organic Search
• How to Report on SEO Progress
• Demystifying SEO Reports