SEO Bootcamp

Introduction to Search Engine Optimization

• What is search engine optimization
• Meet the search engines
• How search engines work
• SEO impact on businesses

Keyword Research

• What is a keyword
• The different types of keywords
• Examining the intent behind a keyword
• Understanding the progression of a search query
• Steps to keyword research
• How to find the best keywords to target
• How to discover your competitors' keywords
• Competitive keyword analysis
• Keyword research tools
• Keyword research lab

Competitive Analysis

• How to identify your competitors?
• What to analyze?
• How to use your competitive analysis for keyword targeting?

SEO Content

• What is SEO content
• Different types of SEO content
• Steps to creating SEO content
• How to factor in your customer buying journey when creating SEO content
• How to evaluate your competitors' content

On-Page Optimization

• What is on-page optimization
• Elements of on-page optimization
• How to optimize Meta data?
• The importance of sitemaps
• Examining the perfectly optimized web page
• On page optimization lab

Off-Page Optimization

• What is off-page optimization
• The role of backlinks
• Best practices for link building
• How to build internal site links
• How to get backlinks
• Strategies for achieving high ranking