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SEO

via VDCI

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Details

Provider

VDCI
Pricing

$650.00
Languages

English
Certificate

Certificate Available
Effort

12 hours
Sessions

Self-Paced
Level

Beginner

Found in

Overview

Develop strong search engine optimization skills through hands-on training in keyword strategy, on-page optimization, and competitive analysis. This comprehensive bootcamp shows you how to improve search rankings, grow organic traffic, and build a stronger online presence using proven, data-driven techniques.

Syllabus

Introduction to Search Engine Optimization

What is search engine optimization
Meet the search engines
How search engines work
SEO impact on businesses

Keyword Research

What is a keyword
The different types of keywords
Examining the intent behind a keyword
Understanding the progression of a search query
Steps to keyword research
How to find the best keywords to target
How to discover your competitors' keywords
Competitive keyword analysis
Keyword research tools
Keyword research lab

Competitive Analysis

How to identify your competitors?
What to analyze?
How to use your competitive analysis for keyword targeting?

SEO Content

What is SEO content
Different types of SEO content
Steps to creating SEO content
How to factor in your customer buying journey when creating SEO content
How to evaluate your competitors' content

On-Page Optimization

What is on-page optimization
Elements of on-page optimization
How to optimize Meta data?
The importance of sitemaps
Examining the perfectly optimized web page
On page optimization lab

Off-Page Optimization

What is off-page optimization
The role of backlinks
Best practices for link building
How to build internal site links
How to get backlinks
Strategies for achieving high ranking

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