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Coursera

Search Engine Optimization Course

LearnKartS via Coursera

Overview

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What if your website appeared on the first page of Google — every single time? This SEO Course gives you the insider playbook to make that happen. This isn’t just another SEO marketing course — it’s your step-by-step roadmap to mastering how search engines think, what audiences search for, and how to turn clicks into loyal customers. From building your SEO foundations to mastering keyword research, technical setup, and advanced link-building, you’ll learn exactly how to outrank your competitors and grow organically — without spending on ads. Explore on-page and off-page SEO, site audits, Google Analytics, and cutting-edge tools like SEMrush and Moz. Discover how to boost site speed, improve user experience, and adapt to every Google update with confidence. Whether you’re an entrepreneur, marketer, freelancer, or blogger — this course empowers you to dominate search results and drive real business growth. Enroll now and start ranking where it matters most — at the top of search engines.

Syllabus

  • Mastering the Foundations of SEO
    • Learn the fundamentals of SEO, including on-page and off-page SEO, and discover how to conduct keyword research using tools like SEMRush and Mozbar. Gain a strong foundation for building a successful SEO campaign.
  • SEO Content, SEO Strategies and Optimization Techniques
    • Understand the critical role of content in SEO and learn strategies for creating optimized content. Master link-building techniques, including guest posting and backlink analysis, to boost your website’s authority.
  • Optimizing Website Performance and User Experience
    • Explore how website speed, user experience (UX), and user behavior metrics impact SEO rankings. Learn how to optimize your website’s performance and improve key metrics like bounce rate and dwell time.
  • Tracking, Auditing, and Advancing Your SEO Strategy
    • Learn how to track your SEO performance using tools like Google Analytics and Search Console. Discover how to conduct SEO audits, monitor backlinks, and continuously improve your strategy for better results.
  • Enhancing SEO Performance Through Analytics, Structure, and Content Optimization
    • Dive deeper into Google Analytics 4 and Search Console to track SEO progress. Learn how to optimize page indexing, fix duplicate content, and resolve indexing issues to enhance your site’s performance.
  • Powerful Link Building and Local SEO Strategies
    • Master advanced link-building strategies such as acquiring .edu links and optimizing for local SEO. Learn how to rank higher in local search results and use local business directories to attract nearby customers.

Taught by

LearnKartS and Tanmoy Kumar Das

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