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SEO Analytics Essentials

Coursera via Coursera

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Details

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Provider

Coursera
Pricing

Paid Course
Languages

English
Certificate

Certificate Available
Effort

2 weeks, 1 hour a week
Sessions

Self-Paced
Level

Beginner
Subtitles

English

Found in

Overview

Google, IBM & Meta Certificates – 40% Off

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SEO is one of the most cost effective ways to drive long-term traffic, but only if you know how to measure and improve it. In this course, you’ll learn how to analyze SEO performance data and turn insights into actionable growth strategies. You’ll start by understanding key search performance metrics such as impressions, clicks, click-through rate (CTR), and average position. Using real-world datasets inspired by Search Console exports, you’ll learn how to identify underperforming keywords and uncover “low-hanging fruit” opportunities that can increase traffic without changing rankings. From there, you’ll move beyond analysis into decision making. You’ll learn how to identify content gaps, evaluate whether issues are content related or technical, and apply a structured prioritization framework using impact vs. effort. You’ll also explore modern workflows, including AI-assisted keyword analysis, to surface new opportunities at scale. Through hands on activities, you’ll calculate visibility gaps, estimate missed traffic, and build a practical SEO growth roadmap. By the end of the course, you’ll be able to confidently interpret SEO data, prioritize improvements, and recommend strategies that support organic growth.

Syllabus

SEO: Evaluate Search Visibility

This module enables you to interpret SEO performance data to evaluate search visibility and uncover traffic growth opportunities. You will work with Search Console metrics such as impressions, clicks, CTR, and average position to identify where rankings are translating into traffic and where visibility is being lost. The module also focuses on practical SEO analysis workflows, including CTR gap analysis and keyword prioritization, rather than abstract SEO theory. By the end, you will be able to audit search visibility data, identify underperforming keywords, and recommend targeted optimizations that improve organic traffic outcomes.

SEO: Prioritize Growth Improvements

This module enables you to use SEO performance data to prioritize content and technical improvements that drive measurable organic growth. You will evaluate content gaps, competitor opportunities, and technical SEO issues using structured prioritization frameworks such as impact versus effort analysis. The module also emphasizes decision-making workflows that help analysts determine which fixes to address first, why they matter, and how success should be measured. By the end, you will be able to build a practical SEO growth roadmap that aligns optimization efforts with business impact and resource constraints.