Brand Guidelines Courses and Certifications

Building a Brand Book: When, Why, & How

6 ratings at CreativeLive

Building a Brand Book: When, Why, & How with Josh Silverman

• CreativeLive
• 3 hours 33 minutes
• Self-Paced
• Paid Course

Building Brand Identity and Visual Guidelines

Build a cohesive visual and verbal brand identity through strategic color, typography, logo standards, voice, and guidelines.

• CodeSignal
• 1 hour
• Self-Paced
• Free Certificate

Coursera

Brand Logos for Digital Impact

Tell symbolic logomarks, wordmarks, and combination marks apart, then audit social, email, and ad assets against brand guidelines with a four-layer verification process.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Brand Styles: Audit & Apply

Update a brand style guide with new visual standards and audit marketing assets for compliance, using structured scoring, version control, and SharePoint collaboration workflows.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Create a Business Marketing Brand Kit Using Canva

931 ratings at Coursera

Build a marketing-ready brand kit with Canva's free tools: assemble a business style guide, organize project folders, and design branded templates for print or posting.

• Coursera
• 2 hours 30 minutes
• Self-Paced
• Paid Course

Coursera

Brand Identity Design in Canva

Build a complete brand identity in Canva: craft a brand brief, color palettes and typography systems, then apply them to business cards, social banners and style guidelines.

• Coursera
• 3 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Advanced Branding in Canva

Build scalable brand systems in Canva: responsive logo variations, extended color palettes, pattern libraries, typography hierarchies, and a complete style guide with Brand Kit governance.

• Coursera
• 3 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

AI Content Creation and SEO Optimization

Optimize titles, headings, meta descriptions and alt text, research long-tail keywords with AI, define brand voice, and map personas to conversion-focused blog, FAQ and social content.

• Coursera
• 9 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

SEO and Content Optimization for Digital Marketing

Optimize content and visuals for search and social: run on-page SEO audits in SEMRush, design brand-compliant graphics in Canva, and classify content by buyer journey stage.

• Coursera
• 9 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Ensure Visual Consistency

Learn to enforce visual brand consistency: interpret brand guidelines, audit digital assets for discrepancies, and produce a Brand Consistency Audit report, drawing on Coca-Cola and Apple examples.

• Coursera
• 1 hour 5 minutes
• Self-Paced
• Paid Course

The Visual Language of Design: A Guide for Non-Designers

For non-designers, learn design’s working vocabulary—color systems, type, file formats, and brand guidelines—to communicate with designers and catch costly mistakes before they reach clients.

• Coursera
• 6 weeks, 1 hour a week
• Self-Paced
• Paid Course

This track covers the fundamental concepts of graphic design and how to use them to create simple graphics.

• HubSpot Academy
• Self-Paced
• Free Online Course

Brand Identity Basics Course (How To)

55-minute Design course: In this course, we’ll take an in-depth look at the brand identity design process: from planning, strategizing and research...

• Treehouse
• 55 minutes
• Self-Paced
• Free Trial Available

awwwards.

How to Design for Your Brand Personality

2 ratings

Discover tips for creating impactful user interfaces that reflect brand identity. Learn to amplify guidelines, embrace audience, and design for brand personality from a lead designer's perspective.

• YouTube
• 20 minutes
• Self-Paced
• Conference Talk

Dansky

NEVER Do This When Presenting a Logo - Try THIS Instead

Discover essential logo presentation techniques and avoid common mistakes that undermine your design's impact and professionalism.

• YouTube
• 21 minutes
• Self-Paced
• Free Video