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University of Cape Town

Business Development Management

University of Cape Town via GetSmarter

Overview

Equip yourself with the business-development tools you need to generate long-term value for your company.

On completion of this course, you’ll walk away with: The knowledge to anticipate opportunities for new and existing products and services that will facilitate further business growth. The confidence to develop a pitch and negotiate effectively to influence prospects and close deals. Relationship management and persuasion skills to establish and grow business relationships for long-term value creation. The ability to create a business development plan and devise a strategy for pursuing new opportunities. A digital certificate from the UCT validating your knowledge in business development management, and unlimited access to edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.

Syllabus

  • Orientation module: Welcome to your Online Campus
  • Module 1: Understanding my business model and context
  • Module 2: Sources of business revenue: The customer and product
  • Module 3: The pitch and negotiation
  • Module 4: Relationship management and influence
  • Module 5: Programme management for business development professionals
  • Module 6: Strategic innovation for the 21st century

Taught by

Dr David Priilaid

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