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University of Cape Town

Foundations of Business Management

University of Cape Town via GetSmarter

Overview

Create an integrated business management strategy to safeguard the success of your enterprise.

On completion of this course, you’ll walk away with: The skills to interpret financial statements, and compile and manage budgets. A quality assurance plan for your organisation’s continuous improvement. The ability to conduct market research and recommend a strategy for your competitive advantage. The tools to make informed business decisions, with knowledge of innovation methods and creative problem-solving techniques. Unlimited access to edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.

Syllabus

  • Orientation module: Welcome to your Online Campus
  • Module 1: An introduction to business management and the business landscape
  • Module 2: Management and leadership
  • Module 3: Foundations of financial management and budgeting
  • Module 4: Customer focus and market research
  • Module 5: Competitive advantage: SWOT and other strategic tools
  • Module 6: Marketing
  • Module 7: Business innovation and creative problem-solving
  • Module 8: Quality assurance and sustainability

Taught by

Stuart Hendry

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