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University of Cape Town

Sales Management

University of Cape Town via GetSmarter

Overview

Learn how to lead, manage, motivate, assess, and compensate a sales team.

On completion of this course, you’ll walk away with: The skills to structure, train and lead a sales team, and the tools to measure team performance. The ability to assess sales impact and align operations with the greater goal of business development. The expertise to forecast sales targets and set accurate budgets. Unlimited access to edX’s Career Engagement Network, offering you exclusive resources and events to support your professional journey and drive your career forward.

Syllabus

  • Orientation module: Welcome to your Online Campus
  • Module 1: Sales and marketing in the 21st century
  • Module 2: The personal selling function
  • Module 3: Stages in the personal selling process
  • Module 4: Sales forecasting, budgeting, and pricing strategies
  • Module 5: Sales planning and recruitment
  • Module 6: Sales training and development
  • Module 7: The role of technology in sales and sales management
  • Module 8: Leadership, management and compensating the sales team
  • Module 9: Analysis and evaluation of sales team performance and customer management

Taught by

Nkosivile Madinga

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