Search Engine Optimization (SEO) Courses and Certifications

Backlink Management Course with Greg Gifford

Learn all about backlink management and link building.

• Semrush Academy
• On-Demand
• Free Certificate

Local SEO Course with Greg Gifford

Learn how to do local SEO to attract local customers.

• Semrush Academy
• 1 hour 17 minutes
• On-Demand
• Free Certificate

Content and SEO Agency Playbook Course with Andy Crestodina

Combine the best marketing tactics into a unified strategy for driving high quality leads in this course designed specifically for agencies.

• Semrush Academy
• 1 hour 55 minutes
• On-Demand
• Free Certificate

PPC Fundamentals Course with Joel Bondorowsky

Learn what it takes to become a confident PPC specialist.

• Semrush Academy
• 2 hours 53 minutes
• On-Demand
• Free Certificate

Microcredential

Become an SEO Expert

An SEO expert plays a vital role in helping companies build their businesses and attract new customers through web traffic. Learn the fundamentals of SEO, and discover how to analyze and optimize your site, and create an effective strategy for your SEO e…

• LinkedIn Learning
• On-Demand
• Free Trial Available
• 10 courses

SEO Principles: An Essential Guide for Beginners

Learn essential SEO skills including keyword research, on-page optimization, technical aspects, and off-page strategies to improve website visibility and search engine rankings.

• Semrush Academy
• 1 hour 47 minutes
• On-Demand
• Free Certificate

Backlink Management Course with Greg Gifford

Learn effective backlink management and link building strategies to boost your website's visibility in search results, including research techniques, competitive analysis, and penalty recovery.

• Semrush Academy
• 49 minutes
• On-Demand
• Free Certificate

Navigating On-Page and Technical SEO: A Semrush Deep Dive

Comprehensive walk-through for mastering on-page and technical SEO using Semrush tools. Learn to optimize content, resolve technical issues, and boost rankings for enhanced visibility and user experience.

• Semrush Academy
• 46 minutes
• On-Demand
• Free Certificate

Rank a Website on the First Page of Google with SEO

Rank your website on the first page as quickly as possible. We’ll go through a step-by-step process of identifying low-competition keywords, writing SEO-friendly content, and driving traffic to your site!

• Zero To Mastery
• 1 hour
• On-Demand
• Paid Course

Microcredential

SEO Site Migrations Made Simple

Master site migrations without losing SEO rankings through proven planning, redirect mapping, and quality assurance strategies that protect traffic and maintain search visibility.

• Zero To Mastery
• 1 hour
• On-Demand
• Paid Course

Microcredential

Conducting SEO Site Audits For Your Website

Master professional SEO auditing techniques using Google Search Console, Screaming Frog, and Semrush to identify ranking barriers, fix technical issues, and create actionable optimization plans.

• Zero To Mastery
• 1 hour
• On-Demand
• Paid Course

Win more qualified buyers in LLM Search with Generative Engine Optimization for comparison pages

• CXL
• On-Demand
• Paid Course

Optimize pages for AI Search with GEO

Win more qualified buyers in LLM Search with Generative Engine Optimization for comparison pages

• CXL
• On-Demand
• Paid Course

Ahrefs

Link Building Tutorials - Step-By-Step

2 reviews

Comprehensive guide to effective link building strategies, covering internal linking, backlink acquisition, outreach techniques, and scalable methods for improving SEO and website authority.

• YouTube
• 2 hours 30 minutes
• On-Demand
• Free Video

Ahrefs

Google SEO Tools Tutorials

1 review

Learn to leverage Google's powerful SEO tools, including Ads, Search Console, Alerts, Keyword Planner, and Trends, to enhance your website's visibility and marketing strategies.

• YouTube
• 1 hour 30 minutes
• On-Demand
• Free Video