B2B Marketing Courses and Certifications

Content Marketing for B2B Enterprises

2401 ratings at Udemy

A practical plan and process, end to end, to drive leads and sales with content marketing.

• Udemy
• 37 minutes
• Self-Paced
• Free Online Course

IIT Kanpur;  NPTEL

Business Marketing - Technology Focus

Explores B2B and technology marketing, from buyer analysis and positioning to product life cycles, pricing, sales, partnerships, and e-commerce in high-tech markets.

• Swayam
• 8 weeks
• Available until Oct 9, 2026
• Free Online Course

EDUCBA

Master LinkedIn Marketing for B2B Growth

Learn how companies use LinkedIn for B2B growth: premium and prospecting tools, targeted campaigns, content and brand building, plus case studies from technology, finance, and consulting.

• Coursera
• 6 weeks, 2 hours a week
• Self-Paced
• Paid Course

This course explores the foundations of identifying customer value in B2B contexts. Participants learn how to define target customers, build and test value propositions, select pricing and revenue mod

• Aalto University Executive Education
• 14 hours
• Self-Paced
• Paid Course

Build your go-to-market skills for B2B success. Learn to analyse markets, define customer value, and align sales and marketing with data-driven decision-making.

• Aalto University Executive Education
• 54 hours
• Self-Paced
• Paid Course

This course introduces the fundamentals of B2B marketing strategy and execution. Participants learn how to select marketing channels, build content aligned with the buyer journey, measure performance,

• Aalto University Executive Education
• 14 hours
• Self-Paced
• Paid Course

Consumer Behavior and B2B Marketing

Compare how people and companies buy: contrast individual consumer decision-making with group-based business buying processes and tailor marketing strategy to each buyer type.

• Coursera
• 3 hours
• Self-Paced
• Paid Course

B2B Influencer Marketing

Learn how to test B2B influencer campaigns using internal and external influencers, integrate them into broader marketing efforts, and measure their impact.

• Independent
• 3 hours
• Self-Paced
• Paid Course

All Things Open

The Mystical Nature of Open Source Marketing

Explore the nuanced world of open source marketing, understanding its unique approaches compared to traditional B2B strategies and the orchestrated coordination required for success.

• YouTube
• 36 minutes
• Self-Paced
• Free Video

Exposure Ninja

How To Create a Scalable Enterprise Marketing Strategy

Discover how to build marketing strategies that grow with your enterprise, covering scalable frameworks and implementation tactics for sustainable business expansion.

• YouTube
• 40 minutes
• Self-Paced
• Free Video

LinkedIn Marketing, Lead Generation & B2B Sales for LinkedIn

6612 ratings at Udemy

LinkedIn Machine: The LinkedIn MasterClass to learn LinkedIn Marketing, Lead Generation, Business Development, B2B Sales

• Udemy
• 4 hours 59 minutes
• Self-Paced
• Paid Course

Exposure Ninja

How To Get Qualified B2B Leads Using Content Marketing

Discover how to generate high-quality B2B leads through strategic content marketing that resonates with smart audiences and drives meaningful business results.

• YouTube
• 20 minutes
• Self-Paced
• Free Video

LinkedIn Marketing & Lead Generation Bootcamp for B2B Sales

4324 ratings at Udemy

16 Days to master LinkedIn marketing for lead generation and B2B sales. LinkedIn messaging templates included

• Udemy
• 12 hours 59 minutes
• Self-Paced
• Paid Course

Data Science Festival

Making MMM Work for B2B Marketing

Explore B2B marketing strategies using Marketing Mix Modeling (MMM). Learn from Twilio experts about adapting MMM techniques traditionally used in B2C for B2B applications.

• YouTube
• 48 minutes
• Self-Paced
• Free Video

Career Certificate

International Marketing & Cross Industry Growth

2462 ratings at Coursera

Learn international marketing across borders and industries: market entry and execution, B2B, hospitality and healthcare services, entertainment and sports, ending with a new-product capstone.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 6 courses