B2B Influencer Marketing

Influencer marketing is now a go-to tactic in B2B. But it can be difficult to know where to start with rolling out an effective campaign that positively impacts your other channels and drives brand visibility. This course delves into B2B influencer marketing, focusing on leveraging both internal and external influencers to achieve business goals. You’ll learn why influencer marketing is becoming an effective tactic in B2B, how to implement campaigns into broader marketing efforts and how to measure the impact. With a focus on practical insights and measurable outcomes, this course will give you the knowledge and confidence to test influencer marketing in an effective way.

Syllabus

This course will cover the shift in purchasing behaviour which has contributed to the rise of influencer marketing within B2B and how marketing leaders can positively start to test influencer campaigns as part of their wider strategies. Important topics will include:

Defining the role of influencer marketing in B2B and how to implement into wider media strategy.
Developing an approach to effectively engaging influencers.
Creating strong content which aligns with your marketing goals.
Maximising the impact of influencer campaigns.
Measuring the success of campaigns and how this contributes towards wider marketing goals.
Evolving your influencer test into a longer term strategy.
Engaging internal influencers (your executives, employees, and subject-matter experts) alongside external ones.

You will return to your business with insights on how to approach and test influencer marketing effectively within your broader marketing strategies.