AI in Marketing Courses and Certifications

AI for Marketing

227 ratings at DataCamp

Master AI for the Entire Marketing Lifecycle AI is reshaping how marketers plan, create, and execute campaigns.

• DataCamp
• 3 hours
• Self-Paced
• Free Trial Available

Career Certificate

AI for Marketing

Select and operate the major AI platforms for professional marketing work, covering prompt engineering, brand voice systems, commercial licensing, and ethical use.

• VDCI
• 30 hours
• Self-Paced
• $975.00

Career Certificate

Generative AI in Marketing

161 ratings at Coursera

Apply generative AI across marketing work: create content, rethink advertising, handle customer service, and build generative AI capabilities for personalized, targeted campaigns.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course
• 4 courses

Career Certificate

AI for Marketing

93 ratings at Coursera

Apply AI across the customer journey: support customer acquisition and retention, create marketing content with generative AI, and assess AI-driven marketing strategies.

• Coursera
• 4 weeks, 10 hours a week
• Self-Paced
• Paid Course
• 5 courses

What Can AI Do for Marketing?

65 ratings at Coursera

Identify where AI fits in marketing: map and manage the customer journey, tailor and target content, assess causal impact, and recognize algorithmic bias.

• Coursera
• 6 weeks, 3 hours a week
• Self-Paced
• Paid Course

Marketing in the Age of AI

Learn to apply AI across marketing: segmentation, positioning, personalized ad targeting, recommender systems, generative AI and LLMs, plus privacy, bias, and building an organizational AI roadmap.

• Coursera
• 6 weeks, 3 hours a week
• Self-Paced
• Paid Course

Generative AI in Marketing

23 ratings at Coursera

Apply generative AI to marketing: prompt and iterate with chatbots and image models, create content across the purchase funnel, and weigh fair use and brand risks.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Career Certificate

AI for Marketing

29 ratings at Coursera

Apply AI to daily marketing work: experiment with AI tools, write effective prompts, and build AI-powered apps, agentic workflows and agents for marketing use cases.

• Coursera
• 8 weeks, 2 hours a week
• Self-Paced
• Paid Course
• 3 courses

Coursera

Introduction to Generative AI Marketing

22 ratings at Coursera

Apply generative AI tools to marketing: generate copy and visual content, personalize customer experiences, and build integration roadmaps that address brand voice and data privacy.

• Coursera
• 3 weeks, 1 hour a week
• Self-Paced
• Paid Course

Generative AI Course for Marketing, Sales, and Campaigns

Apply generative AI across marketing and sales: generate blog, email, social and video content, forecast trends, optimize CRM and churn prediction, and build upsell and lead-gen plans.

• Coursera
• 3 weeks, 4 hours a week
• Self-Paced
• Paid Course

DeepSeek R1 for AI Marketing and Business Strategy

Use DeepSeek R1's Chat, Search, and DeepThink modes to plan marketing and business strategy: market trend analysis, LTV funnels, unit economics, ROI, and strategic dashboards.

• Coursera
• 5 weeks, 1 hour a week
• Self-Paced
• Paid Course

AI-powered Marketing with Microsoft Copilot

Apply strategic marketing frameworks like Product–Market Fit, Jobs-to-be-Done and NPS with Microsoft Copilot, using prompt engineering for analysis, content and responsible AI use.

• Coursera
• 5 weeks, 2 hours a week
• Self-Paced
• Paid Course

Coursera

AI Strategy and Marketing Leadership

Lead product marketing work: spot content gaps with social listening, run keyword competitor analysis, plan and track projects, and present AI-informed GTM recommendations to executives.

• Coursera
• 14 weeks, 1 hour a week
• Self-Paced
• Paid Course

Starweaver

Generative AI for Marketing: Content, SEO & Automation

Apply generative AI across marketing: scale multimodal content, optimize for search and answer engines, automate engagement with conversational and agentic AI, and measure campaign ROI.

• Coursera
• 4 weeks, 3 hours a week
• Self-Paced
• Paid Course

Use AI across marketing work: speed up content creation, personalize customer experiences, write better prompts, guide campaign decisions, and evaluate tools for responsible use.

• HubSpot Academy
• 2 hours 49 minutes
• Self-Paced
• Free Certificate