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Learn about the fundamentals of Customer Relationship Management (CRM) in this 48-minute educational video from NPTEL-NOC IITM. Explore key concepts, strategies, and best practices for building and maintaining effective customer relationships. Understand how organizations can leverage CRM systems to improve customer satisfaction, increase retention, and drive business growth through data-driven decision making and personalized customer interactions.
Syllabus
Customer Relationship Management
Taught by
NPTEL-NOC IITM