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The course “Sales Distribution and Supply Chain Management” seeks to impart knowledge regarding principles associated with the development and management of sales forces, which assist marketing channels in achieving a competitive advantage in the marketplace. The course will familiarise learners with techniques and practical elements of the essential decision-making factors in distribution channel management. This course provides, an overview of sales management, personal selling, channel management, wholesale and retailing, supply chain management (SCM), distribution management, procurement and inventory management, logistics management and supply chain benchmarking, and most importantly discusses recent trends in sales and in supply chain management. Sales Distribution Management ensures, reaching the right customer, maximizing sales and revenues, ensuring customer satisfaction, building competitive edge, expanding market base, and channel management. Supply Chain Management ensures product availability, reducing logistics, sourcing and warehouse costs, cultivating efficiency and effectiveness, improving responsiveness and agility, mitigating risks, fostering collaboration while driving innovation and sustainability. Acquiring knowledge in both sales distribution and supply chain offers a thorough comprehension of the processes involved in product creation, distribution, and final sale. This comprehensive viewpoint is necessary to make Improved decision making and enhanced problem solving.
